Fellowes vs Kensington:Which is more popular?
In September 2026, Fellowes had more branded searches than Kensington among keyboard tray brands in New Zealand. Fellowes had about 190 branded searches, while Kensington had 10. Fellowes made up 17.4% of all keyboard tray brand searches we track, and Kensington accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about keyboard tray brands, Fellowes and Kensington each appeared in three of the four answers. Fellowes was mentioned before Kensington in every answer.
Who do people search for more?
Fellowes, about 19 searches for every 1 for Kensington
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Fellowes, named ahead of Kensington in every answer
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Top keyboard tray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fellowes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kensington was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Fellowes was listed before Kensington in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Humanscale1st- Fellowes2nd
StarTech3rd
Kensington4th
FlexiSpot–
Ergotron–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about keyboard tray brands
4 answers
Asked ChatGPT
“Which keyboard tray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best keyboard tray brands in New Zealand?”
Asked ChatGPT
“What's the best keyboard tray brand in New Zealand for an ergonomic desk?”
Searched Google, AI Overview
“best keyboard tray”
Searched Google, AI Overview
“under desk keyboard tray”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fellowes or Kensington more popular in search?
This chart shows how often people search Google for Fellowes and Kensington by name. Each line represents a brand's share of searches for all six keyboard tray brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fellowes, Kensington. The figures are in the table below the chart.
View monthly share of searches table
| Month | StarTech | FlexiSpot | Fellowes | Ergotron | Humanscale | Kensington |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 21% | 22% | 7% | 9% | 0% |
| Nov 2025 | 35.9% | 33.3% | 17.1% | 6% | 7.7% | 0% |
| Dec 2025 | 35.1% | 33% | 17.5% | 7.2% | 7.2% | 0% |
| Jan 2026 | 39.1% | 29.3% | 18% | 5.3% | 8.3% | 0% |
| Feb 2026 | 40.8% | 20.4% | 23.3% | 6.8% | 8.7% | 0% |
| Mar 2026 | 42.4% | 25.6% | 17.6% | 7.2% | 7.2% | 0% |
| Apr 2026 | 39.3% | 24.3% | 20.6% | 6.5% | 8.4% | 0.93% |
| May 2026 | 28.6% | 32.8% | 19.3% | 7.6% | 11.8% | 0% |
| Jun 2026 | 36.3% | 28.3% | 23% | 6.2% | 6.2% | 0% |
| Jul 2026 | 38% | 29.6% | 17.6% | 6.5% | 8.3% | 0% |
| Aug 2026 | 36.5% | 27.8% | 20% | 6.1% | 9.6% | 0% |
| Sep 2026 | 37.6% | 29.4% | 17.4% | 8.3% | 6.4% | 0.92% |
How has the Fellowes and Kensington comparison changed over the last 12 months?
3 findings
- Fellowes was ahead of Kensington in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands in New Zealand moved from 22% to 17.4%, and its estimated monthly branded searches moved from 220 to 190.
- Across the 12 months ending September 2026, Kensington’s share of searches among keyboard tray brands in New Zealand moved from 0% to 0.92%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for New Zealand keyboard tray brands in September 2026?
2 changes
In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%.
In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fellowes’ and Kensington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fellowes
1 branded search term
- fellowes keyboard tray
Kensington
1 branded search term
- kensington keyboard tray
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