Brandwave

Corsair vs DXRacer:Which is more popular by branded search in New Zealand?

In August 2026, Corsair had more branded searches than DXRacer among gaming and office chair brands in New Zealand. Corsair was estimated to have 2.8K branded searches compared to DXRacer’s 570, and held a 19.4% Share of Search versus DXRacer’s 3.9%.

Share of Search among gaming and office chair brands in New Zealand in August 2026Which is more popular in search, Corsair or DXRacer?
Corsair19.4%2.8K searches
vs
DXRacer3.9%570 searches

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Which is more popular in search, Corsair or DXRacer?

Compare the gaming and ergonomic office chair brands New Zealanders sit on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Corsair and DXRacer among gaming and office chair brands in New Zealand, by month

Share of Search by month for Corsair, DXRacer. The figures are in the table below the chart.

View monthly share of search table
MonthSecretlabHerman MillerCorsairSteelcaseDXRacer
Oct 202536.6%32%20.8%6.1%4.5%
Nov 202536.4%31.6%22.5%5.8%3.8%
Dec 202531.8%29.2%29.1%5.9%4%
Jan 202631.6%34.9%24.3%5.5%3.7%
Feb 202633.6%34%19.7%9.4%3.3%
Mar 202632.7%39.2%19.3%5.8%2.9%
Apr 202634.7%34%20.1%8.7%2.5%
May 202643.5%27.3%16.8%9.6%2.7%
Jun 202645.3%29.9%16.9%5.2%2.7%
Jul 202649.1%26.8%15.6%5.3%3.3%
Aug 202641.5%30.9%19.4%4.4%3.9%
Sep 2026—————

How has the Corsair and DXRacer comparison changed over the last 12 months?

How did search popularity change for New Zealand gaming and office chair brands in August 2026?

  1. In August 2026, Corsair gained estimated Share of Search among gaming and office chair brands in New Zealand, from 15.6% to 19.4%.

  2. In August 2026, DXRacer gained estimated Share of Search among gaming and office chair brands in New Zealand, from 3.3% to 3.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Corsair’s and DXRacer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corsair

25 branded search terms

  • corsair
  • corsair 4000d
  • corsair 4000d airflow
  • corsair 5000d
  • corsair chair
  • corsair com
  • corsair ddr5 ram
  • corsair gaming
  • corsair gaming chair
  • corsair headset
  • corsair hs80
  • corsair icue
  • corsair k55
  • corsair k70
  • corsair keyboard
  • corsair mice
  • corsair near me
  • corsair nz
  • corsair online
  • corsair ram
  • corsair scimitar
  • corsair vengeance
  • corsair vengeance ddr4
  • corsair vengeance ddr5
  • corsair vengeance lpx ddr4

DXRacer

7 branded search terms

  • dxracer
  • dxracer chair
  • dxracer gaming chair
  • dxracer near me
  • dxracer nz
  • dxracer office chair
  • dxracer prince gaming chair

How the Brand Demand Index is measured

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