Boom arm brands in New Zealand:Which are most popular?
In September 2026, RODE was the most searched boom arm brand in New Zealand, accounting for 45.9% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Elgato showed up in every answer. RODE was recommended most often, coming first in all four responses that gave a list.
RODEShare of searches 45.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HyperXShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
ElgatoShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ShureShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top boom arm brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Elgato appeared every time. RODE was recommended most often, coming first in all four answers that gave a list. Elgato was second, and HyperX was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about boom arm brands
5 answers
Asked ChatGPT
“Which boom arm brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boom arm brands in New Zealand?”
Asked ChatGPT
“What's the best boom arm brand in New Zealand for a podcast setup?”
Searched Google, AI Overview
“microphone boom arm”
Searched Google, AI Overview
“boom arm nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which boom arm brands do people search for most?
This chart shows how often people search Google for each boom arm brand by name. Each line represents a brand's share of searches for all four boom arm brands we track, month by month, from searches in New Zealand.
Share of searches by month for RODE, HyperX, Elgato, Shure. The figures are in the table below the chart.
View monthly share of searches table
| Month | RODE | HyperX | Elgato | Shure |
|---|---|---|---|---|
| Oct 2025 | 46.9% | 32.5% | 15.1% | 5.5% |
| Nov 2025 | 40.2% | 39.9% | 14.6% | 5.3% |
| Dec 2025 | 37.6% | 46.8% | 11.5% | 4.1% |
| Jan 2026 | 38% | 45.2% | 12.3% | 4.5% |
| Feb 2026 | 45.5% | 35.2% | 14.2% | 5.1% |
| Mar 2026 | 44.9% | 33.6% | 15.7% | 5.7% |
| Apr 2026 | 44.5% | 36.9% | 13.7% | 4.9% |
| May 2026 | 55.5% | 28.8% | 12.2% | 3.6% |
| Jun 2026 | 46.2% | 36.5% | 12.7% | 4.6% |
| Jul 2026 | 46.6% | 36.9% | 12.1% | 4.4% |
| Aug 2026 | 45.8% | 34.6% | 15.1% | 4.5% |
| Sep 2026 | 45.9% | 37.1% | 12.5% | 4.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 2.6K | -0.38% | +0.1 points | |
| 2, held 2nd | 37.1% | 2.1K | +6.5% | +2.5 points | |
| 3, held 3rd | 12.5% | 720 | -18.2% | -2.7 points | |
| 4, held 4th | 4.5% | 260 | 0% | 0 points |
1.
RODE45.9%
Held 1st. 2.6K estimated branded searches, -0.38% vs prior month. Share +0.1 points.
2.
HyperX37.1%
Held 2nd. 2.1K estimated branded searches, +6.5% vs prior month. Share +2.5 points.
3.
Elgato12.5%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -2.7 points.
4.
Shure4.5%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among boom arm brands in New Zealand?
4 brands
In September 2026, RODE was the most searched among boom arm brands in New Zealand, with an estimated 2.6K branded searches, 45.9% of all searches for the four we track. HyperX is in 2nd place, 8.8 percentage points behind at 37.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| RODE | 46.9% → 45.9% | 55.5%May 2026 | 37.6%Dec 2025 | 1st |
| HyperX | 32.5% → 37.1% | 46.8%Dec 2025 | 28.8%May 2026 | 2nd |
| Elgato | 15.1% → 12.5% | 15.7%Mar 2026 | 11.5%Dec 2025 | 3rd |
| Shure | 5.5% → 4.5% | 5.7%Mar 2026 | 3.6%May 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, RODE’s share of searches among boom arm brands in New Zealand decreased from 46.9% to 45.9%.
- Across the 12 months ending September 2026, HyperX’s share of searches among boom arm brands in New Zealand increased from 32.5% to 37.1%.
- Across the 12 months ending September 2026, Elgato’s share of searches among boom arm brands in New Zealand decreased from 15.1% to 12.5%.
- Across the 12 months ending September 2026, Shure’s share of searches among boom arm brands in New Zealand decreased from 5.5% to 4.5%.
- Across the 12 months ending September 2026, RODE’s share of searches among boom arm brands in New Zealand peaked at 55.5% in May 2026 and was lowest at 37.6% in December 2025.
- Across the 12 months ending September 2026, HyperX’s share of searches among boom arm brands in New Zealand peaked at 46.8% in December 2025 and was lowest at 28.8% in May 2026.
- Across the 12 months ending September 2026, Elgato’s share of searches among boom arm brands in New Zealand peaked at 15.7% in March 2026 and was lowest at 11.5% in December 2025.
- Across the 12 months ending September 2026, Shure’s share of searches among boom arm brands in New Zealand peaked at 5.7% in March 2026 and was lowest at 3.6% in May 2026.
How did search popularity change for New Zealand boom arm brands in September 2026?
3 changes
In September 2026, HyperX gained share of searches among boom arm brands in New Zealand, from 34.6% to 37.1%.
In September 2026, Elgato lost share of searches among boom arm brands in New Zealand, from 15.1% to 12.5%.
Estimated monthly branded searches for Shure in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are branded searches counted for boom arm brands?
16 search terms
Each brand's share of searches among boom arm brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
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