Brandwave

How popular isShure?

In September 2026, people searched for Shure by name about 680 times in New Zealand, a 6.8% decrease from the previous year. These searches made up 4.5% of all New Zealand boom arm brand searches, placing Shure fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about boom arm brands, Shure appeared in one of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Shure is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. RODEShare of searches 45.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HyperXShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. ElgatoShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ShureShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top boom arm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shure was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shure is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RODE1st
  2. Elgato2nd
  3. HyperX3rd
  4. Shure4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RODE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HyperX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boom arm brands

5 answers

  • Asked ChatGPT

    “Which boom arm brand should I buy in New Zealand?”

    1. 1RODE
    2. 2Elgato
    3. 3HyperX
    4. 4Shure

  • Asked ChatGPT

    “What are the best boom arm brands in New Zealand?”

    1. 1RODE
    2. 2Elgato

  • Asked ChatGPT

    “What's the best boom arm brand in New Zealand for a podcast setup?”

    1. 1RODE
    2. 2Elgato

  • Searched Google, AI Overview

    “microphone boom arm”

    1. 1RODE
    2. 2Elgato

  • Searched Google, AI Overview

    “boom arm nz”

    1. 1Elgato

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which boom arm brands compete with Shure?

Shure against boom arm brands in New Zealand, by month

Share of searches by month for RODE, HyperX, Elgato, Shure. The figures are in the table below the chart.

View monthly share of searches table
MonthRODEHyperXElgatoShure
Oct 202546.9%32.5%15.1%5.5%
Nov 202540.2%39.9%14.6%5.3%
Dec 202537.6%46.8%11.5%4.1%
Jan 202638%45.2%12.3%4.5%
Feb 202645.5%35.2%14.2%5.1%
Mar 202644.9%33.6%15.7%5.7%
Apr 202644.5%36.9%13.7%4.9%
May 202655.5%28.8%12.2%3.6%
Jun 202646.2%36.5%12.7%4.6%
Jul 202646.6%36.9%12.1%4.4%
Aug 202645.8%34.6%15.1%4.5%
Sep 202645.9%37.1%12.5%4.5%

  1. 1.RODE

    45.9%

    Held 1st. 2.6K estimated branded searches, -0.38% vs prior month. Share +0.1 points.

  2. 2.HyperX

    37.1%

    Held 2nd. 2.1K estimated branded searches, +6.5% vs prior month. Share +2.5 points.

  3. 3.Elgato

    12.5%

    Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  4. 4.Shure

    4.5%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Shure and its closest rivals

Every comparison with Shure

6 comparisons

How has branded search demand for Shure changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shure in New Zealand fell from 730 to 680.
  • Across the 12 months ending September 2026, Shure’s share of searches among boom arm brands in New Zealand decreased from 5.5% to 4.5%.
  • Across the 12 months ending September 2026, Shure’s share of searches among boom arm brands in New Zealand peaked at 5.7% in March 2026 and was lowest at 3.6% in May 2026.

How did search popularity change for New Zealand boom arm brands in September 2026?

3 changes

  1. In September 2026, HyperX gained share of searches among boom arm brands in New Zealand, from 34.6% to 37.1%.

  2. In September 2026, Elgato lost share of searches among boom arm brands in New Zealand, from 15.1% to 12.5%.

  3. Estimated monthly branded searches for Shure in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are Shure’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Shure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shure
  • shure mic
  • shure podcast mic

Do you work for Shure? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shure compete?

Shure is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Microphone brands6th of 65.4%Show ranking
Boom arm brands4th of 44.5%Shown above
Creator with pink hair and a pink jacket

Is Shure your brand?

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