RODE vs Shure:Which is more popular?
In September 2026, RODE had more branded searches than Shure among boom arm brands in New Zealand. RODE had about 2,650 branded searches, while Shure had 260. RODE made up 45.9% of all boom arm brand searches we track, and Shure accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about boom arm brands, RODE appeared in four of the five answers and Shure in one. RODE was mentioned before Shure in every answer.
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Top boom arm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RODE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shure was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RODE was listed before Shure in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about boom arm brands
5 answers
Asked ChatGPT
“Which boom arm brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boom arm brands in New Zealand?”
Asked ChatGPT
“What's the best boom arm brand in New Zealand for a podcast setup?”
Searched Google, AI Overview
“microphone boom arm”
Searched Google, AI Overview
“boom arm nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is RODE or Shure more popular in search?
This chart shows how often people search Google for RODE and Shure by name. Each line represents a brand's share of searches for all four boom arm brands we track, month by month, from searches in New Zealand.
Share of searches by month for RODE, Shure. The figures are in the table below the chart.
View monthly share of searches table
| Month | RODE | HyperX | Elgato | Shure |
|---|---|---|---|---|
| Oct 2025 | 46.9% | 32.5% | 15.1% | 5.5% |
| Nov 2025 | 40.2% | 39.9% | 14.6% | 5.3% |
| Dec 2025 | 37.6% | 46.8% | 11.5% | 4.1% |
| Jan 2026 | 38% | 45.2% | 12.3% | 4.5% |
| Feb 2026 | 45.5% | 35.2% | 14.2% | 5.1% |
| Mar 2026 | 44.9% | 33.6% | 15.7% | 5.7% |
| Apr 2026 | 44.5% | 36.9% | 13.7% | 4.9% |
| May 2026 | 55.5% | 28.8% | 12.2% | 3.6% |
| Jun 2026 | 46.2% | 36.5% | 12.7% | 4.6% |
| Jul 2026 | 46.6% | 36.9% | 12.1% | 4.4% |
| Aug 2026 | 45.8% | 34.6% | 15.1% | 4.5% |
| Sep 2026 | 45.9% | 37.1% | 12.5% | 4.5% |
How has the RODE and Shure comparison changed over the last 12 months?
3 findings
- RODE was ahead of Shure in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RODE’s share of searches among boom arm brands in New Zealand moved from 46.9% to 45.9%, and its estimated monthly branded searches moved from 2.7K to 2.6K.
- Across the 12 months ending September 2026, Shure’s share of searches among boom arm brands in New Zealand moved from 5.5% to 4.5%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for New Zealand boom arm brands in September 2026?
1 change
Estimated monthly branded searches for Shure in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using RODE’s and Shure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among boom arm brands
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