Elgato vs HyperX:Which is more popular?
In September 2026, HyperX had more branded searches than Elgato among boom arm brands in New Zealand. HyperX had about 2,140 branded searches, while Elgato had 720. HyperX made up 37.1% of all boom arm brand searches we track, and Elgato accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about boom arm brands, Elgato appeared in all five answers and HyperX in one. Elgato was mentioned before HyperX in every answer.
Who do people search for more?
HyperX, about 3 searches for every 1 for Elgato
Who does AI mention more?
Elgato, mentioned in every answer we collected
Who does AI recommend more?
Elgato, named ahead of HyperX in every answer
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Top boom arm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elgato appeared in all five answers. HyperX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elgato was listed before HyperX in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about boom arm brands
5 answers
Asked ChatGPT
“Which boom arm brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boom arm brands in New Zealand?”
Asked ChatGPT
“What's the best boom arm brand in New Zealand for a podcast setup?”
Searched Google, AI Overview
“microphone boom arm”
Searched Google, AI Overview
“boom arm nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Elgato or HyperX more popular in search?
This chart shows how often people search Google for Elgato and HyperX by name. Each line represents a brand's share of searches for all four boom arm brands we track, month by month, from searches in New Zealand.
Share of searches by month for HyperX, Elgato. The figures are in the table below the chart.
View monthly share of searches table
| Month | RODE | HyperX | Elgato | Shure |
|---|---|---|---|---|
| Oct 2025 | 46.9% | 32.5% | 15.1% | 5.5% |
| Nov 2025 | 40.2% | 39.9% | 14.6% | 5.3% |
| Dec 2025 | 37.6% | 46.8% | 11.5% | 4.1% |
| Jan 2026 | 38% | 45.2% | 12.3% | 4.5% |
| Feb 2026 | 45.5% | 35.2% | 14.2% | 5.1% |
| Mar 2026 | 44.9% | 33.6% | 15.7% | 5.7% |
| Apr 2026 | 44.5% | 36.9% | 13.7% | 4.9% |
| May 2026 | 55.5% | 28.8% | 12.2% | 3.6% |
| Jun 2026 | 46.2% | 36.5% | 12.7% | 4.6% |
| Jul 2026 | 46.6% | 36.9% | 12.1% | 4.4% |
| Aug 2026 | 45.8% | 34.6% | 15.1% | 4.5% |
| Sep 2026 | 45.9% | 37.1% | 12.5% | 4.5% |
How has the Elgato and HyperX comparison changed over the last 12 months?
3 findings
- HyperX was ahead of Elgato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elgato’s share of searches among boom arm brands in New Zealand moved from 15.1% to 12.5%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, HyperX’s share of searches among boom arm brands in New Zealand moved from 32.5% to 37.1%, and its estimated monthly branded searches moved from 1.9K to 2.1K.
How did search popularity change for New Zealand boom arm brands in September 2026?
2 changes
In September 2026, HyperX gained share of searches among boom arm brands in New Zealand, from 34.6% to 37.1%.
In September 2026, Elgato lost share of searches among boom arm brands in New Zealand, from 15.1% to 12.5%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Elgato’s and HyperX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among boom arm brands
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