Brandwave

LG vs Sony:Which is more popular?

In September 2026, Sony had more branded searches than LG among soundbar with subwoofer brands in New Zealand. Sony had about 17,100 branded searches, while LG had 280. Sony made up 35.4% of all soundbar with subwoofer brand searches we track, and LG accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about soundbar with subwoofer brands, LG appeared in four of the five answers and Sony in three. LG and Sony were each mentioned first in two of the four answers that named either.

Among soundbar with subwoofer brands in New Zealand in September 2026

Who do people search for more?

Sony, about 61 searches for every 1 for LG

Sony 17.1K searchesLG 280 searches

Who does AI mention more?

LG, mentioned in 4 of 5 answers, Sony in 3

LG in 4 of 5Sony in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

LG first in 2Sony first in 2

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Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sony was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LG and Sony were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Samsung2nd
  3. LG3rd
  4. Sony4th
  5. Sonos5th
  6. Bose6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar with subwoofer brands

5 answers
  • Asked ChatGPT

    “Which soundbar with subwoofer brand should I go to in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5LG
  • Asked ChatGPT

    “What are the best soundbar with subwoofer brands in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5Bose
    6. 6LG
  • Asked ChatGPT

    “What's the best soundbar with subwoofer brand in New Zealand for deep bass?”

    1. 1Samsung
    2. 2JBL
  • Searched Google, AI Overview

    “soundbar with subwoofer nz”

    1. 1JBL
    2. 2LG
    3. 3Sony
  • Searched Google, AI Overview

    “soundbar and subwoofer”

    1. 1JBL
    2. 2LG
    3. 3Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LG or Sony more popular in search?

This chart shows how often people search Google for LG and Sony by name. Each line represents a brand's share of searches for all six soundbar with subwoofer brands we track, month by month, from searches in New Zealand.

LG and Sony among soundbar with subwoofer brands in New Zealand, by month

Share of searches by month for Sony, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLG
Oct 202536%35.5%15.6%11.3%0.91%0.65%
Nov 202537%33.6%15.2%12.7%0.79%0.59%
Dec 202546.6%28.4%12.9%11%0.71%0.43%
Jan 202641.5%32.5%13.1%11.3%0.88%0.63%
Feb 202636.4%37.4%13.2%11.4%0.93%0.7%
Mar 202635.2%36.8%13.1%13.1%1%0.75%
Apr 202640%33.6%12.2%12.4%0.92%0.87%
May 202636.2%35.5%14.7%12.2%0.75%0.7%
Jun 202636.9%34.4%15.5%11.6%0.73%0.85%
Jul 202637.1%35.4%14.3%11.6%0.89%0.75%
Aug 202636.8%33.1%15.3%13%1.1%0.76%
Sep 202638.7%35.4%12.5%11.9%0.81%0.58%

How has the LG and Sony comparison changed over the last 12 months?

3 findings
  • Sony was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among soundbar with subwoofer brands in New Zealand moved from 0.65% to 0.58%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending September 2026, Sony’s share of searches among soundbar with subwoofer brands in New Zealand moved from 35.5% to 35.4%, and its estimated monthly branded searches moved from 15.2K to 17.1K.

How did search popularity change for New Zealand soundbar with subwoofer brands in September 2026?

1 change
  1. In September 2026, Sony gained share of searches among soundbar with subwoofer brands in New Zealand, from 33.1% to 35.4%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using LG’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Sony

6 branded search terms

  • sony
  • sony camara
  • sony cyber shot
  • sony wh 1000xm4
  • sony wh 1000xm5
  • sony wh 1000xm6

How the Brand Demand Index is measured

Other head-to-heads among soundbar with subwoofer brands

Creator with pink hair and a pink jacket

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