Brandwave

Bosch vs LG:Which is more popular by branded search in New Zealand?

In August 2026, Bosch and LG were level on Share of Search among washing machine brands in New Zealand, with an estimated 12.9K versus 12.8K branded searches, at 10.8% and 10.7% estimated Share of Search.

Share of Search among washing machine brands in New Zealand in August 2026Which is more popular in search, Bosch or LG?
Bosch10.8%12.9K searches
vs
LG10.7%12.8K searches
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Which is more popular in search, Bosch or LG?

Compare the washing machine and dryer brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and LG among washing machine brands in New Zealand, by month

Share of Search by month for Bosch, LG. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierBoschLGElectrolux
Oct 202544.5%16.4%13.1%11.2%9%5.7%
Nov 202546%17%12.4%10.2%8.7%5.7%
Dec 202542.8%18.4%12.8%10.3%9.3%6.4%
Jan 202643.2%17.1%13.1%10.5%9.8%6.3%
Feb 202644.7%16.1%12.3%10.6%10.9%5.5%
Mar 202644.3%15.8%11.2%10.6%12.8%5.2%
Apr 202642.6%17.3%12.6%10.8%10.8%5.9%
May 202644.5%16.3%11.4%11.7%10.9%5.2%
Jun 202644.6%17%11.2%10.7%11.2%5.2%
Jul 202644%16.4%11.6%11.9%10.5%5.7%
Aug 202643.1%17.7%12.2%10.8%10.7%5.6%
Sep 2026——————

How has the Bosch and LG comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: LG took it in February 2026, Bosch took it in May 2026, LG took it in June 2026, Bosch took it in July 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among washing machine brands in New Zealand moved from 11.2% to 10.8%, and its estimated monthly branded searches moved from 12.1K to 12.9K.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among washing machine brands in New Zealand moved from 9% to 10.7%, and its estimated monthly branded searches moved from 9.7K to 12.8K.

How did search popularity change for New Zealand washing machine brands in August 2026?

  1. In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.

  2. In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.

  3. Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

37 branded search terms

  • bosch 10kg washing machine
  • bosch 300 series washing machine
  • bosch 8kg washing machine
  • bosch 9kg washing machine
  • bosch avantixx washing machine
  • bosch classixx washing machine
  • bosch combination microwave oven
  • bosch cooktop
  • bosch dishdrawer
  • bosch dishwasher
  • bosch double oven
  • bosch dryer
  • bosch freestanding oven
  • bosch fridge
  • bosch inbuilt oven
  • bosch induction oven
  • bosch integrated dishwasher
  • bosch maxx classic washing machine
  • bosch maxx washing machine
  • bosch micro oven
  • bosch microwave oven integrated
  • bosch oven
  • bosch rangehood
  • bosch self cleaning oven
  • bosch series 2 washing machine
  • bosch series 4 oven
  • bosch series 4 washing machine
  • bosch series 4 washing machine 7kg
  • bosch series 6 oven
  • bosch series 6 washing machine
  • bosch series 8 oven
  • bosch series 8 washing machine
  • bosch top loader
  • bosch wall oven
  • bosch washing machine
  • bosch washing machine cleaning
  • bosch washing machine e18

LG

39 branded search terms

  • lg 10kg washing machine
  • lg 24 inch monitor
  • lg 32 inch monitor
  • lg 34 inch ultrawide monitor
  • lg 4k monitor
  • lg 5k monitor
  • lg 7 5 kg washing machine
  • lg curved monitor
  • lg direct drive washing machine
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg french door fridge
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg inverter direct drive washing machine
  • lg monitor
  • lg monitor 27 inch
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg stackable washer dryer
  • lg thinq washing machine
  • lg top load washing machine
  • lg top loader
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear gaming monitor
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing dryer combo
  • lg washing machine
  • lg washing machine 7kg
  • lg washing machine 8kg
  • lg washing machine 9 kg
  • lg washing machine repairing

How the Brand Demand Index is measured

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