Russell Hobbs vs ZWILLING:Which is more popular?
In September 2026, Russell Hobbs had more branded searches than ZWILLING among tea kettle brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while ZWILLING had 170. Russell Hobbs made up 7.2% of all tea kettle brand searches we track, and ZWILLING accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about tea kettle brands, Russell Hobbs appeared in all five answers and ZWILLING in none.
Who do people search for more?
Russell Hobbs, about 10 searches for every 1 for ZWILLING
Who does AI mention more?
Russell Hobbs, mentioned in every answer we collected
Who does AI recommend more?
Russell Hobbs, the only one of the two named
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Top tea kettle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Russell Hobbs appeared in all five answers. ZWILLING did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Russell Hobbs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea kettle brands
5 answers
Asked ChatGPT
“Which tea kettle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea kettle brands in New Zealand?”
Asked ChatGPT
“What's the best tea kettle brand in New Zealand for quick boiling?”
Searched Google, AI Overview
“electric kettle nz”
Searched Google, AI Overview
“fast boil kettle”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Russell Hobbs or ZWILLING more popular in search?
This chart shows how often people search Google for Russell Hobbs and ZWILLING by name. Each line represents a brand's share of searches for all six tea kettle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Russell Hobbs, ZWILLING. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | Russell Hobbs | Sunbeam | Bodum | ZWILLING |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 21% | 7.7% | 5.7% | 2.8% | 0.98% |
| Nov 2025 | 64.4% | 20.3% | 7.3% | 4.2% | 2.8% | 1% |
| Dec 2025 | 66.3% | 17% | 7.5% | 4.3% | 3.5% | 1.3% |
| Jan 2026 | 66% | 17.3% | 7.7% | 5.2% | 2.8% | 1% |
| Feb 2026 | 65.5% | 17.8% | 8.1% | 5.3% | 2.4% | 1% |
| Mar 2026 | 65.4% | 18.8% | 7.5% | 4.7% | 2.5% | 1.1% |
| Apr 2026 | 67.8% | 15.9% | 7.5% | 5.5% | 2.1% | 1.2% |
| May 2026 | 70.2% | 15.1% | 7.4% | 4.5% | 2% | 0.87% |
| Jun 2026 | 67.2% | 17.8% | 7.4% | 4.5% | 2% | 1.1% |
| Jul 2026 | 52.9% | 35.2% | 6.4% | 3.4% | 1.2% | 0.81% |
| Aug 2026 | 47.2% | 41% | 6.1% | 3.3% | 1.8% | 0.63% |
| Sep 2026 | 53.4% | 33.2% | 7.2% | 3.8% | 1.7% | 0.74% |
How has the Russell Hobbs and ZWILLING comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among tea kettle brands in New Zealand moved from 7.7% to 7.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among tea kettle brands in New Zealand moved from 0.98% to 0.74%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand tea kettle brands in September 2026?
1 change
In September 2026, Russell Hobbs gained share of searches among tea kettle brands in New Zealand, from 6.1% to 7.2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Russell Hobbs’ and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Russell Hobbs
5 branded search terms
- multicooker russell hobbs
- russell hobbs
- russell hobbs chopper
- russell hobbs jug
- russellhobbs
ZWILLING
1 branded search term
- zwilling
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