Brandwave

Electrolux vs Miele:Which is more popular?

In September 2026, Electrolux had more branded searches than Miele among induction cooktop brands in New Zealand. Electrolux had about 2,690 branded searches, while Miele had 280. Electrolux made up 6.3% of all induction cooktop brand searches we track, and Miele accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, Miele appeared in all three answers and Electrolux in one. Miele was mentioned before Electrolux in every answer.

Among induction cooktop brands in New Zealand in September 2026

Who do people search for more?

Electrolux, about 10 searches for every 1 for Miele

Electrolux 2.7K searchesMiele 280 searches

Who does AI mention more?

Miele, mentioned in every answer we collected

Miele in 3 of 3Electrolux in 1 of 3

Who does AI recommend more?

Miele, named ahead of Electrolux in every answer

Miele first in 3Electrolux never first

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Top induction cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Miele appeared in all three answers. Electrolux was mentioned in one out of three: in one of the three ChatGPT answers. Miele was listed before Electrolux in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. Breville–
  7. KitchenAid–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • Miele3 of 3Named in 3 of 3 ChatGPT answers
  • AEG2 of 3Named in 2 of 3 ChatGPT answers
  • Electrolux1 of 3Named in 1 of 3 ChatGPT answers
  • Breville0 of 3Named in 0 of 3 ChatGPT answers
  • KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers

See every answer about induction cooktop brands

3 answers

  • Asked ChatGPT

    “Which induction cooktop brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2AEG
    3. 3Fisher & Paykel
    4. 4Miele

  • Asked ChatGPT

    “What are the best induction cooktop brands in New Zealand?”

    1. 1Miele
    2. 2Bosch
    3. 3Fisher & Paykel
    4. 4AEG
    5. 5Electrolux

  • Asked ChatGPT

    “What's the best induction cooktop brand in New Zealand for everyday cooking?”

    1. 1Bosch
    2. 2Fisher & Paykel
    3. 3Miele

  • Searched Google, AI Overview

    “induction cooktop nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “small induction cooktop”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Electrolux or Miele more popular in search?

This chart shows how often people search Google for Electrolux and Miele by name. Each line represents a brand's share of searches for all eight induction cooktop brands we track, month by month, from searches in New Zealand.

Electrolux and Miele among induction cooktop brands in New Zealand, by month

Share of searches by month for Electrolux, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidElectroluxBoschLGMieleAEG
Oct 202549.7%25.2%15.9%6.3%1.1%0.67%0.89%0.22%
Nov 202546.2%24.7%21.4%5.5%0.89%0.67%0.56%0.13%
Dec 202541.1%26.8%23.9%6.3%0.75%0.59%0.57%0.14%
Jan 202646.7%25.2%18.2%7.4%1%0.65%0.65%0.25%
Feb 202652.4%21.6%16.4%6.8%1.1%0.62%0.78%0.18%
Mar 202655.8%21.7%14.3%5.7%0.88%0.65%0.83%0.16%
Apr 202648%27.7%14.8%6.5%1.1%0.86%0.86%0.26%
May 202652%25.9%13.8%5.7%1%0.64%0.75%0.19%
Jun 202652.8%24.4%13.5%6.6%0.99%0.8%0.76%0.15%
Jul 202654.4%24.9%12.5%5.7%0.9%0.65%0.68%0.18%
Aug 202652.4%26.1%13.5%5.6%0.93%0.7%0.63%0.19%
Sep 202647.4%28.4%15.4%6.3%1.1%0.66%0.66%0.16%

How has the Electrolux and Miele comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand induction cooktop brands in September 2026?

2 changes

  1. In September 2026, Electrolux gained share of searches among induction cooktop brands in New Zealand, from 5.6% to 6.3%.

  2. Estimated monthly branded searches for Miele in New Zealand fell 24.3% over 12 measured months, from 370 to 280 in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

Miele

3 branded search terms

  • miele cooktop
  • miele induction
  • miele induction cooktop

How the Brand Demand Index is measured

Other head-to-heads among induction cooktop brands

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