Brandwave

Bosch vs Breville:Which is more popular?

In September 2026, Breville had more branded searches than Bosch among convection oven brands in New Zealand. Breville had about 12,100 branded searches, while Bosch had 10. Breville made up 29.5% of all convection oven brand searches we track, and Bosch accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about convection oven brands, Bosch appeared in all four answers and Breville in one. Bosch was mentioned before Breville in every answer.

Among convection oven brands in New Zealand in September 2026

Who do people search for more?

Breville, about 1205 searches for every 1 for Bosch

Breville 12.1K searchesBosch 10 searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 4 of 4Breville in 1 of 4

Who does AI recommend more?

Bosch, named ahead of Breville in every answer

Bosch first in 4Breville never first

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Top convection oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bosch appeared in all four answers. Breville was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bosch was listed before Breville in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Westinghouse3rd
  4. Breville4th
  5. KitchenAid–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fisher & Paykel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KitchenAid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about convection oven brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Breville more popular in search?

This chart shows how often people search Google for Bosch and Breville by name. Each line represents a brand's share of searches for all six convection oven brands we track, month by month, from searches in New Zealand.

Bosch and Breville among convection oven brands in New Zealand, by month

Share of searches by month for Breville, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidWestinghouseLGBosch
Oct 202552.1%26.5%16.6%4%0.7%0.03%
Nov 202548.1%25.8%22.3%3.1%0.7%0.02%
Dec 202543.2%28.2%25.2%2.8%0.62%0.02%
Jan 202649.8%26.8%19.5%3.2%0.69%0.02%
Feb 202655.5%22.9%17.3%3.6%0.66%0.03%
Mar 202658.1%22.5%14.9%3.8%0.68%0.02%
Apr 202650.4%29.1%15.5%3.9%0.9%0.17%
May 202654.2%27.1%14.4%3.6%0.67%0.16%
Jun 202655.6%25.7%14.2%3.6%0.84%0.02%
Jul 202656.5%25.9%13%3.9%0.67%0.02%
Aug 202654.2%27%14%4.1%0.72%0.02%
Sep 202649.2%29.5%16%4.6%0.68%0.02%

How has the Bosch and Breville comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among convection oven brands in New Zealand moved from 0.03% to 0.02%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Breville’s share of searches among convection oven brands in New Zealand moved from 26.5% to 29.5%, and its estimated monthly branded searches moved from 10.5K to 12.1K.

How did search popularity change for New Zealand convection oven brands in September 2026?

1 change
  1. In September 2026, Breville gained share of searches among convection oven brands in New Zealand, from 27% to 29.5%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Bosch’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch convection oven

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville oracle

How the Brand Demand Index is measured

Other head-to-heads among convection oven brands

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