Bosch vs Breville:Which is more popular?
In September 2026, Breville had more branded searches than Bosch among convection oven brands in New Zealand. Breville had about 12,100 branded searches, while Bosch had 10. Breville made up 29.5% of all convection oven brand searches we track, and Bosch accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about convection oven brands, Bosch appeared in all four answers and Breville in one. Bosch was mentioned before Breville in every answer.
Who do people search for more?
Breville, about 1205 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in every answer we collected
Who does AI recommend more?
Bosch, named ahead of Breville in every answer
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Top convection oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bosch appeared in all four answers. Breville was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bosch was listed before Breville in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Fisher & Paykel2nd
Westinghouse3rd
Breville4th
KitchenAid–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Westinghouse4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fisher & Paykel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KitchenAid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about convection oven brands
4 answers
Asked ChatGPT
“Which convection oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best convection oven brands in New Zealand?”
Asked ChatGPT
“What's the best convection oven brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“convection oven nz”
Searched Google, AI Overview
“countertop convection oven”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Breville more popular in search?
This chart shows how often people search Google for Bosch and Breville by name. Each line represents a brand's share of searches for all six convection oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Breville | KitchenAid | Westinghouse | LG | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 26.5% | 16.6% | 4% | 0.7% | 0.03% |
| Nov 2025 | 48.1% | 25.8% | 22.3% | 3.1% | 0.7% | 0.02% |
| Dec 2025 | 43.2% | 28.2% | 25.2% | 2.8% | 0.62% | 0.02% |
| Jan 2026 | 49.8% | 26.8% | 19.5% | 3.2% | 0.69% | 0.02% |
| Feb 2026 | 55.5% | 22.9% | 17.3% | 3.6% | 0.66% | 0.03% |
| Mar 2026 | 58.1% | 22.5% | 14.9% | 3.8% | 0.68% | 0.02% |
| Apr 2026 | 50.4% | 29.1% | 15.5% | 3.9% | 0.9% | 0.17% |
| May 2026 | 54.2% | 27.1% | 14.4% | 3.6% | 0.67% | 0.16% |
| Jun 2026 | 55.6% | 25.7% | 14.2% | 3.6% | 0.84% | 0.02% |
| Jul 2026 | 56.5% | 25.9% | 13% | 3.9% | 0.67% | 0.02% |
| Aug 2026 | 54.2% | 27% | 14% | 4.1% | 0.72% | 0.02% |
| Sep 2026 | 49.2% | 29.5% | 16% | 4.6% | 0.68% | 0.02% |
How has the Bosch and Breville comparison changed over the last 12 months?
3 findings
- Breville was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among convection oven brands in New Zealand moved from 0.03% to 0.02%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Breville’s share of searches among convection oven brands in New Zealand moved from 26.5% to 29.5%, and its estimated monthly branded searches moved from 10.5K to 12.1K.
How did search popularity change for New Zealand convection oven brands in September 2026?
1 change

In September 2026, Breville gained share of searches among convection oven brands in New Zealand, from 27% to 29.5%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Bosch’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among convection oven brands

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