Brandwave

Boneco vs Philips:Which is more popular?

In September 2026, Boneco had more branded searches than Philips among humidifier brands in New Zealand. Boneco had about 20 branded searches, while Philips had 10. Boneco made up 0.6% of all humidifier brand searches we track, and Philips accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about humidifier brands, Philips appeared in three of the five answers and Boneco in none.

Among humidifier brands in New Zealand in September 2026

Who do people search for more?

Boneco, about 2 searches for every 1 for Philips

Boneco 20 searchesPhilips 10 searches

Who does AI mention more?

Philips, mentioned in 3 of 5 answers, Boneco in 0

Philips in 3 of 5Boneco in 0 of 5

Who does AI recommend more?

Philips, the only one of the two named

Philips first in 3Boneco never named

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Top humidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Boneco did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Breville2nd
  3. Xiaomi3rd
  4. Levoit4th
  5. Dreo5th
  6. Vicks–
  7. Beurer–
  8. Boneco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boneco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about humidifier brands

5 answers

  • Asked ChatGPT

    “Which humidifier brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Philips
    3. 3Dreo

  • Asked ChatGPT

    “What are the best humidifier brands in New Zealand?”

    1. 1Levoit
    2. 2Philips
    3. 3Xiaomi
    4. 4Dreo

  • Asked ChatGPT

    “What's the best humidifier brand in New Zealand for dry rooms?”

    1. 1Philips
    2. 2Xiaomi
    3. 3Breville

  • Searched Google, AI Overview

    “humidifier for bedroom”

    1. 1Breville

  • Searched Google, AI Overview

    “cool mist humidifier”

    1. 1Vicks

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boneco or Philips more popular in search?

This chart shows how often people search Google for Boneco and Philips by name. Each line represents a brand's share of searches for all eight humidifier brands we track, month by month, from searches in New Zealand.

Boneco and Philips among humidifier brands in New Zealand, by month

Share of searches by month for Boneco, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthVicksBeurerLevoitBrevilleBonecoXiaomiDreoPhilips
Oct 202584.1%9%3%0.86%0%1.3%0.43%1.3%
Nov 202578.8%11.5%4.8%1.9%0.96%0.48%0.48%0.96%
Dec 202576.6%13.1%5.1%1.9%0.47%1.4%0.47%0.93%
Jan 202677.8%13.3%3.9%2.2%0.56%1.1%0.56%0.56%
Feb 202681.7%10.5%3.7%1.8%0.91%0.46%0.46%0.46%
Mar 202683.9%9.4%3.1%0.79%0.39%1.2%0.39%0.79%
Apr 202682.5%9.6%2.9%1.7%0.83%1.3%0.42%0.83%
May 202687.1%6.9%2.3%1.4%0.57%0.86%0.29%0.57%
Jun 202687.5%5.4%2.8%2%0.57%0.85%0.28%0.57%
Jul 202687.6%6.3%2%1.6%0.23%0.9%0.23%1.1%
Aug 202690.8%5%1.3%1.5%0.34%0.5%0%0.5%
Sep 202687%7.5%2.1%1.5%0.6%0.6%0.3%0.3%

How has the Boneco and Philips comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Boneco took it in February 2026, Philips took it in March 2026, Boneco took it in September 2026.
  • Across the 12 months ending September 2026, Boneco’s share of searches among humidifier brands in New Zealand moved from 0% to 0.6%, and its estimated monthly branded searches moved from 0 to 20.
  • Across the 12 months ending September 2026, Philips’ share of searches among humidifier brands in New Zealand moved from 1.3% to 0.3%, and its estimated monthly branded searches moved from 30 to 10.

How did search popularity change for New Zealand humidifier brands in September 2026?

2 changes

  1. In September 2026, Boneco rose from 7th to 5th among humidifier brands in New Zealand.

  2. In September 2026, Philips fell from 5th to 8th among humidifier brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boneco’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boneco

2 branded search terms

  • boneco
  • boneco humidifier

Philips

1 branded search term

  • philips humidifier

How the Brand Demand Index is measured

Other head-to-heads among humidifier brands

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