Ninja vs NutriBullet:Which is more popular?
In September 2026, Ninja had more branded searches than NutriBullet among air fryer brands in New Zealand. Ninja had about 1,660 branded searches, while NutriBullet had 720. Ninja made up 6.5% of all air fryer brand searches we track, and NutriBullet accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Ninja appeared in all five answers and NutriBullet in three. Ninja was mentioned before NutriBullet in every answer.
Who do people search for more?
Ninja, about 2 searches for every 1 for NutriBullet
Who does AI mention more?
Ninja, mentioned in every answer we collected
Who does AI recommend more?
Ninja, named ahead of NutriBullet in every answer
Follow Ninja vs NutriBullet and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. NutriBullet was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja was listed before NutriBullet in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ninja1st
Philips2nd
Breville3rd
NutriBullet4th
Russell Hobbs5th
Tefal–
COSORI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NutriBullet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“Which air fryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air fryer brands in New Zealand?”
Asked ChatGPT
“What's the best air fryer brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“air fryer nz”
Searched Google, AI Overview
“air fryer oven nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ninja or NutriBullet more popular in search?
This chart shows how often people search Google for Ninja and NutriBullet by name. Each line represents a brand's share of searches for all seven air fryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ninja, NutriBullet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Philips | Russell Hobbs | Ninja | Tefal | NutriBullet | COSORI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 24.5% | 7.9% | 5.3% | 5.6% | 3.9% | 0.49% |
| Nov 2025 | 52.2% | 23% | 8.9% | 6.8% | 5.4% | 3.2% | 0.61% |
| Dec 2025 | 52.2% | 24% | 8.3% | 6.6% | 5% | 3.2% | 0.77% |
| Jan 2026 | 50.5% | 26.1% | 8% | 6.5% | 4.9% | 3% | 0.93% |
| Feb 2026 | 48.4% | 27.5% | 8.1% | 6.1% | 5% | 3.8% | 1.1% |
| Mar 2026 | 50.3% | 24.7% | 7.7% | 4.9% | 6.3% | 2.9% | 3.2% |
| Apr 2026 | 51.9% | 25.9% | 7.5% | 5.7% | 5.1% | 2.9% | 1% |
| May 2026 | 51% | 27.6% | 7.2% | 5.4% | 5.2% | 2.8% | 0.73% |
| Jun 2026 | 49.1% | 28.4% | 7.5% | 5.6% | 5.9% | 2.9% | 0.68% |
| Jul 2026 | 51.3% | 24.9% | 8.1% | 5.8% | 5.4% | 2.7% | 1.8% |
| Aug 2026 | 51.2% | 25.4% | 8% | 5.4% | 6.4% | 2.7% | 0.89% |
| Sep 2026 | 51.5% | 25% | 8.3% | 6.5% | 5.3% | 2.8% | 0.58% |
How has the Ninja and NutriBullet comparison changed over the last 12 months?
3 findings
- Ninja was ahead of NutriBullet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in New Zealand moved from 5.3% to 6.5%, and its estimated monthly branded searches moved from 1.2K to 1.7K.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand air fryer brands in September 2026?
2 changes
In September 2026, Ninja overtook Tefal to rank 4th among air fryer brands in New Zealand, with 6.5% of the searches.
Estimated monthly branded searches for NutriBullet in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ninja’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ninja
3 branded search terms
- air fryer ninja
- ninja blast
- ninja foodi
NutriBullet
1 branded search term
- air fryer nutribullet
Other head-to-heads among air fryer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.