Coleman vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than Coleman among portable grill brands in New Zealand. Traeger had about 2,280 branded searches, while Coleman had 10. Traeger made up 65.5% of all portable grill brand searches we track, and Coleman accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about portable grill brands, Coleman appeared in one of the five answers and Traeger in none.
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Top portable grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gasmate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about portable grill brands
5 answers
Asked ChatGPT
“Which portable grill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best portable grill brands in New Zealand?”
Asked ChatGPT
“What's the best portable grill brand in New Zealand for camping?”
Searched Google, AI Overview
“portable bbq nz”
Searched Google, AI Overview
“best portable grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Coleman or Traeger more popular in search?
This chart shows how often people search Google for Coleman and Traeger by name. Each line represents a brand's share of searches for all five portable grill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Traeger, Coleman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Gasmate | Weber | Napoleon | Coleman |
|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 27.8% | 6.4% | 1.7% | 0.25% |
| Nov 2025 | 65.4% | 24% | 8.1% | 2.3% | 0.21% |
| Dec 2025 | 69.2% | 22.1% | 7.2% | 1.3% | 0.15% |
| Jan 2026 | 61.3% | 28.5% | 8.8% | 1.1% | 0.23% |
| Feb 2026 | 61.6% | 29.5% | 7.2% | 1.4% | 0.34% |
| Mar 2026 | 61.4% | 31.1% | 5.3% | 1.9% | 0.38% |
| Apr 2026 | 63.1% | 30.5% | 5.2% | 1.2% | 0% |
| May 2026 | 69.3% | 21.1% | 6.9% | 2.3% | 0.33% |
| Jun 2026 | 69% | 25.3% | 4.5% | 0.82% | 0.41% |
| Jul 2026 | 67.1% | 21.1% | 9% | 2.4% | 0.35% |
| Aug 2026 | 67.5% | 21.7% | 8.3% | 2.2% | 0.32% |
| Sep 2026 | 65.5% | 23.6% | 9.2% | 1.4% | 0.29% |
How has the Coleman and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Coleman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among portable grill brands in New Zealand moved from 0.25% to 0.29%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Traeger’s share of searches among portable grill brands in New Zealand moved from 63.8% to 65.5%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
How did search popularity change for New Zealand portable grill brands in September 2026?
1 change
In September 2026, Traeger lost share of searches among portable grill brands in New Zealand, from 67.5% to 65.5%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Coleman’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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