Brandwave

OXO vs Soehnle:Which is more popular?

In September 2026, OXO had more branded searches than Soehnle among kitchen scale brands in New Zealand. OXO had about 170 branded searches, while Soehnle had 10. OXO made up 0.88% of all kitchen scale brand searches we track, and Soehnle accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about kitchen scale brands, Soehnle appeared in four of the five answers and OXO in two. Soehnle was mentioned before OXO in three out of four answers.

Among kitchen scale brands in New Zealand in September 2026

Who do people search for more?

OXO, about 17 searches for every 1 for Soehnle

OXO 170 searchesSoehnle 10 searches

Who does AI mention more?

Soehnle, mentioned in 4 of 5 answers, OXO in 2

Soehnle in 4 of 5OXO in 2 of 5

Who does AI recommend more?

Soehnle, named ahead of OXO in 3 of 4 answers

Soehnle first in 3OXO first in 1

Follow OXO vs Soehnle and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top kitchen scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soehnle was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OXO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Soehnle was listed before OXO in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salter1st
  2. Soehnle2nd
  3. OXO3rd
  4. Breville–
  5. KitchenAid–
  6. Etekcity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soehnle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen scale brands

5 answers

  • Asked ChatGPT

    “Which kitchen scale brand should I buy in New Zealand?”

    1. 1Salter
    2. 2Soehnle

  • Asked ChatGPT

    “What are the best kitchen scale brands in New Zealand?”

    1. 1Soehnle
    2. 2OXO
    3. 3Salter

  • Asked ChatGPT

    “What's the best kitchen scale brand in New Zealand for accurate measuring?”

    1. 1OXO
    2. 2Salter
    3. 3Soehnle

  • Searched Google, AI Overview

    “digital scale nz”

    1. 1Salter
    2. 2Soehnle

  • Searched Google, AI Overview

    “kitchen scales nz”

    1. 1Salter

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is OXO or Soehnle more popular in search?

This chart shows how often people search Google for OXO and Soehnle by name. Each line represents a brand's share of searches for all six kitchen scale brands we track, month by month, from searches in New Zealand.

OXO and Soehnle among kitchen scale brands in New Zealand, by month

Share of searches by month for OXO, Soehnle. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleKitchenAidSalterOXOEtekcitySoehnle
Oct 202559.1%37.2%2.6%0.96%0.11%0.06%
Nov 202552.4%45.3%1.7%0.55%0.04%0.04%
Dec 202551.3%45.8%1.8%0.82%0.12%0.04%
Jan 202655.5%40.2%2.7%1.3%0.15%0.05%
Feb 202654.6%41.3%2.8%1.1%0.13%0.07%
Mar 202657.8%38.1%2.6%1.3%0.18%0.06%
Apr 202662.7%33.4%2.7%1.1%0.1%0.05%
May 202663%33.5%2.4%0.88%0.1%0.05%
Jun 202661.9%34.2%2.8%0.93%0.11%0.05%
Jul 202664.1%32.2%2.7%0.86%0.05%0.05%
Aug 202663.4%32.8%2.7%1.1%0.05%0.05%
Sep 202662.6%33.9%2.4%0.88%0.1%0.05%

How has the OXO and Soehnle comparison changed over the last 12 months?

3 findings
  • OXO was ahead of Soehnle in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OXO’s share of searches among kitchen scale brands in New Zealand moved from 0.96% to 0.88%, and its estimated monthly branded searches held steady at 170.
  • Across the 12 months ending September 2026, Soehnle’s share of searches among kitchen scale brands in New Zealand moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand kitchen scale brands in September 2026?

0 changes

Neither OXO nor Soehnle moved beyond provider rounding among kitchen scale brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OXO’s and Soehnle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OXO

1 branded search term

  • oxo good grips

Soehnle

1 branded search term

  • soehnle

How the Brand Demand Index is measured

Other head-to-heads among kitchen scale brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free