Breville vs OXO:Which is more popular?
In September 2026, Breville had more branded searches than OXO among kitchen scale brands in New Zealand. Breville had about 12,100 branded searches, while OXO had 170. Breville made up 62.6% of all kitchen scale brand searches we track, and OXO accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about kitchen scale brands, OXO appeared in two of the five answers and Breville in none.
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Top kitchen scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Salter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Soehnle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen scale brands
5 answers
Asked ChatGPT
“Which kitchen scale brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kitchen scale brands in New Zealand?”
Asked ChatGPT
“What's the best kitchen scale brand in New Zealand for accurate measuring?”
Searched Google, AI Overview
“digital scale nz”
Searched Google, AI Overview
“kitchen scales nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Breville or OXO more popular in search?
This chart shows how often people search Google for Breville and OXO by name. Each line represents a brand's share of searches for all six kitchen scale brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | KitchenAid | Salter | OXO | Etekcity | Soehnle |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 37.2% | 2.6% | 0.96% | 0.11% | 0.06% |
| Nov 2025 | 52.4% | 45.3% | 1.7% | 0.55% | 0.04% | 0.04% |
| Dec 2025 | 51.3% | 45.8% | 1.8% | 0.82% | 0.12% | 0.04% |
| Jan 2026 | 55.5% | 40.2% | 2.7% | 1.3% | 0.15% | 0.05% |
| Feb 2026 | 54.6% | 41.3% | 2.8% | 1.1% | 0.13% | 0.07% |
| Mar 2026 | 57.8% | 38.1% | 2.6% | 1.3% | 0.18% | 0.06% |
| Apr 2026 | 62.7% | 33.4% | 2.7% | 1.1% | 0.1% | 0.05% |
| May 2026 | 63% | 33.5% | 2.4% | 0.88% | 0.1% | 0.05% |
| Jun 2026 | 61.9% | 34.2% | 2.8% | 0.93% | 0.11% | 0.05% |
| Jul 2026 | 64.1% | 32.2% | 2.7% | 0.86% | 0.05% | 0.05% |
| Aug 2026 | 63.4% | 32.8% | 2.7% | 1.1% | 0.05% | 0.05% |
| Sep 2026 | 62.6% | 33.9% | 2.4% | 0.88% | 0.1% | 0.05% |
How has the Breville and OXO comparison changed over the last 12 months?
3 findings
- Breville was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among kitchen scale brands in New Zealand moved from 59.1% to 62.6%, and its estimated monthly branded searches moved from 10.5K to 12.1K.
- Across the 12 months ending September 2026, OXO’s share of searches among kitchen scale brands in New Zealand moved from 0.96% to 0.88%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand kitchen scale brands in September 2026?
1 change
In September 2026, Breville lost share of searches among kitchen scale brands in New Zealand, from 63.4% to 62.6%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Breville’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kitchen scale brands
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