OXO vs Salter:Which is more popular?
In September 2026, Salter had more branded searches than OXO among food scale brands in New Zealand. Salter had about 470 branded searches, while OXO had 170. Salter made up 58.8% of all food scale brand searches we track, and OXO accounted for 21.3%. When we asked ChatGPT and Google AI Overviews about food scale brands, Salter appeared in all five answers and OXO in two. OXO and Salter were each mentioned first in one of the two answers.
Who do people search for more?
Salter, about 3 searches for every 1 for OXO
Who does AI mention more?
Salter, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top food scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salter appeared in all five answers. OXO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO and Salter were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about food scale brands
5 answers
Asked ChatGPT
“Which food scale brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best food scale brands in New Zealand?”
Asked ChatGPT
“What's the best food scale brand in New Zealand for precise cooking?”
Searched Google, AI Overview
“food scales nz”
Searched Google, AI Overview
“digital kitchen scale”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is OXO or Salter more popular in search?
This chart shows how often people search Google for OXO and Salter by name. Each line represents a brand's share of searches for all four food scale brands we track, month by month, from searches in New Zealand.
Share of searches by month for Salter, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Salter | OXO | Renpho | Etekcity |
|---|---|---|---|---|
| Oct 2025 | 61% | 22.1% | 14.3% | 2.6% |
| Nov 2025 | 61.8% | 20.6% | 16.2% | 1.5% |
| Dec 2025 | 51.1% | 22.8% | 22.8% | 3.3% |
| Jan 2026 | 53.5% | 26.3% | 17.2% | 3% |
| Feb 2026 | 58.3% | 23.6% | 15.3% | 2.8% |
| Mar 2026 | 56.6% | 27.6% | 11.8% | 3.9% |
| Apr 2026 | 60.5% | 24.4% | 12.8% | 2.3% |
| May 2026 | 56.6% | 20.5% | 20.5% | 2.4% |
| Jun 2026 | 63.4% | 20.7% | 13.4% | 2.4% |
| Jul 2026 | 62.4% | 20% | 16.5% | 1.2% |
| Aug 2026 | 59.1% | 23.9% | 15.9% | 1.1% |
| Sep 2026 | 58.8% | 21.3% | 17.5% | 2.5% |
How has the OXO and Salter comparison changed over the last 12 months?
3 findings
- Salter was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among food scale brands in New Zealand moved from 22.1% to 21.3%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending September 2026, Salter’s share of searches among food scale brands in New Zealand moved from 61% to 58.8%, and its estimated monthly branded searches held steady at 470.
How did search popularity change for New Zealand food scale brands in September 2026?
2 changes
In September 2026, OXO lost share of searches among food scale brands in New Zealand, from 23.9% to 21.3%.
Salter’s share of searches among food scale brands in New Zealand has lost ground for 3 months in a row, from 63.4% to 58.8% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OXO’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among food scale brands
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