Brandwave

How popular isPyrex?

In September 2026, people searched for Pyrex by name about 720 times in New Zealand, a 22% increase from the previous year. These searches made up 8% of all New Zealand loaf pan brand searches, placing Pyrex second out of four brands. When we asked both ChatGPT and Google AI Overviews about loaf pan brands, Pyrex did not appear in any of the answers.

Search and AI answers in September 2026

Pyrex is the second most searched of 4 competitors.

  1. Le CreusetShare of searches 89.8%Mentioned in 0 of 5 AI answers
  2. PyrexShare of searches 8%Mentioned in 0 of 5 AI answers
  3. OXOShare of searches 1.9%Mentioned in 0 of 5 AI answers
  4. USA PanShare of searches 0.33%Mentioned in 4 of 5 AI answers
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Top loaf pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyrex did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • USA Pan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about loaf pan brands

5 answers

  • Asked ChatGPT

    “Which loaf pan brand should I buy in New Zealand?”

    1. 1USA Pan

  • Asked ChatGPT

    “What are the best loaf pan brands in New Zealand?”

    1. 1USA Pan

  • Asked ChatGPT

    “What's the best loaf pan brand in New Zealand for home baking?”

    1. 1USA Pan

  • Searched Google, AI Overview

    “bread loaf pan”

    1. 1USA Pan

  • Searched Google, AI Overview

    “loaf tin nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which loaf pan brands compete with Pyrex?

    Pyrex against loaf pan brands in New Zealand, by month

    Share of searches by month for Le Creuset, Pyrex. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetPyrexOXOUSA Pan
    Oct 202589.2%8%2.3%0.54%
    Nov 202592.8%5.5%1.3%0.37%
    Dec 202592.6%5.5%1.6%0.31%
    Jan 202688.8%8%2.9%0.33%
    Feb 202687.8%9.7%2.3%0.27%
    Mar 202689.1%8.1%2.4%0.45%
    Apr 202688.7%7.7%2.7%0.91%
    May 202689.6%8%1.9%0.45%
    Jun 202689.6%7.9%1.9%0.55%
    Jul 202689.5%7.7%1.8%0.96%
    Aug 202689.2%7.8%2.3%0.76%
    Sep 202689.8%8%1.9%0.33%

    1. 1.Le Creuset

      89.8%

      Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.6 points.

    2. 2.Pyrex

      8%

      Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.

    3. 3.OXO

      1.9%

      Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.

    4. 4.USA Pan

      0.33%

      Held 4th. 30 estimated branded searches, -57.1% vs prior month. Share -0.4 points.

    Compare popularity between Pyrex and its closest rivals

    Every comparison with Pyrex

    15 comparisons

    How has branded search demand for Pyrex changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Pyrex in New Zealand rose from 590 to 720.
    • Across the 12 months ending September 2026, Pyrex’s share of searches among loaf pan brands in New Zealand peaked at 9.7% in February 2026 and was lowest at 5.5% in December 2025.

    How did search popularity change for New Zealand loaf pan brands in September 2026?

    3 changes

    1. In September 2026, Le Creuset gained share of searches among loaf pan brands in New Zealand, from 89.2% to 89.8%.

    2. Estimated monthly branded searches for Pyrex in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.

    3. Estimated monthly branded searches for USA Pan in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

    How are Pyrex’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Pyrex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • pyrex

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    How the Brand Demand Index is measured

    Where does Pyrex compete?

    Pyrex is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Food storage brands4th of 73.8%Show ranking
    Bakeware brands3rd of 94.4%Show ranking
    Roasting dish brands3rd of 55.5%Show ranking
    Loaf pan brands2nd of 48%Shown above
    Meal prep containers brands2nd of 510.4%Show ranking
    Measuring jug brands1st of 348.6%Show ranking
    Creator with pink hair and a pink jacket

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