Pyrex vs Rubbermaid:Which is more popular?
In September 2026, Rubbermaid had more branded searches than Pyrex among food storage brands in New Zealand. Rubbermaid had about 1,080 branded searches, while Pyrex had 720. Rubbermaid made up 5.8% of all food storage brand searches we track, and Pyrex accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about food storage brands, Pyrex appeared in three of the five answers and Rubbermaid in none.
Who do people search for more?
Rubbermaid, about 50% more searches than Pyrex
Who does AI mention more?
Pyrex, mentioned in 3 of 5 answers, Rubbermaid in 0
Who does AI recommend more?
Pyrex, the only one of the two named
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Top food storage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pyrex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rubbermaid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sistema1st
Pyrex2nd
Décor3rd
Tupperware4th
Joseph Joseph5th
Lock&Lock6th
Rubbermaid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food storage brands
5 answers
Asked ChatGPT
“Which food storage brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best food storage brands in New Zealand?”
Asked ChatGPT
“What's the best food storage brand in New Zealand for packed lunches?”
Searched Google, AI Overview
“food storage containers nz”
Searched Google, AI Overview
“airtight containers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pyrex or Rubbermaid more popular in search?
This chart shows how often people search Google for Pyrex and Rubbermaid by name. Each line represents a brand's share of searches for all seven food storage brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rubbermaid, Pyrex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sistema | Tupperware | Rubbermaid | Pyrex | Joseph Joseph | Décor | Lock&Lock |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 14.2% | 6% | 3.4% | 4.1% | 1.4% | 0.57% |
| Nov 2025 | 70.6% | 13.2% | 5.8% | 3.5% | 5.2% | 1.2% | 0.53% |
| Dec 2025 | 69% | 14% | 6.4% | 4% | 4.7% | 1.3% | 0.61% |
| Jan 2026 | 74.3% | 13.3% | 4.4% | 2.7% | 3.3% | 1.5% | 0.52% |
| Feb 2026 | 72.8% | 13.5% | 4.4% | 3.9% | 3.5% | 1.4% | 0.54% |
| Mar 2026 | 69.2% | 14.8% | 5.7% | 4% | 4.1% | 1.5% | 0.62% |
| Apr 2026 | 70.2% | 14.8% | 5.4% | 3.4% | 4.1% | 1.4% | 0.64% |
| May 2026 | 71% | 14.7% | 4.4% | 3.9% | 3.8% | 1.6% | 0.65% |
| Jun 2026 | 67.7% | 16.2% | 6% | 3.9% | 3.8% | 1.7% | 0.6% |
| Jul 2026 | 71% | 13.9% | 5.3% | 3.6% | 3.7% | 1.9% | 0.66% |
| Aug 2026 | 63.3% | 22.9% | 4.5% | 3.1% | 3.7% | 1.9% | 0.61% |
| Sep 2026 | 66.9% | 16.9% | 5.8% | 3.8% | 3.7% | 2.3% | 0.59% |
How has the Pyrex and Rubbermaid comparison changed over the last 12 months?
3 findings
- Rubbermaid was ahead of Pyrex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pyrex’s share of searches among food storage brands in New Zealand moved from 3.4% to 3.8%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among food storage brands in New Zealand moved from 6% to 5.8%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand food storage brands in September 2026?
2 changes

In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.

In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Pyrex’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pyrex
1 branded search term
- pyrex
Rubbermaid
9 branded search terms
- rubbermaid
- rubbermaid bins
- rubbermaid chilly bin
- rubbermaid containers
- rubbermaid gloves
- rubbermaid power scrubber
- rubbermaid stock tank
- rubbermaid storage totes
- rubbermaid trolley
Other head-to-heads among food storage brands

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