Brandwave

How popular isLe Creuset?

In September 2026, people searched for Le Creuset by name about 8,140 times in New Zealand, a 22.4% increase from the previous year. These searches made up 89.8% of all New Zealand loaf pan brand searches, placing Le Creuset first out of four brands. When we asked both ChatGPT and Google AI Overviews about loaf pan brands, Le Creuset did not appear in any of the answers.

Search and AI answers in September 2026

Le Creuset is the most searched of 4 competitors.

  1. Le CreusetShare of searches 89.8%Mentioned in 0 of 5 AI answers
  2. PyrexShare of searches 8%Mentioned in 0 of 5 AI answers
  3. OXOShare of searches 1.9%Mentioned in 0 of 5 AI answers
  4. USA PanShare of searches 0.33%Mentioned in 4 of 5 AI answers
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Top loaf pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • USA Pan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about loaf pan brands

5 answers

  • Asked ChatGPT

    “Which loaf pan brand should I buy in New Zealand?”

    1. 1USA Pan

  • Asked ChatGPT

    “What are the best loaf pan brands in New Zealand?”

    1. 1USA Pan

  • Asked ChatGPT

    “What's the best loaf pan brand in New Zealand for home baking?”

    1. 1USA Pan

  • Searched Google, AI Overview

    “bread loaf pan”

    1. 1USA Pan

  • Searched Google, AI Overview

    “loaf tin nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which loaf pan brands compete with Le Creuset?

    Le Creuset against loaf pan brands in New Zealand, by month

    Share of searches by month for Le Creuset, Pyrex. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetPyrexOXOUSA Pan
    Oct 202589.2%8%2.3%0.54%
    Nov 202592.8%5.5%1.3%0.37%
    Dec 202592.6%5.5%1.6%0.31%
    Jan 202688.8%8%2.9%0.33%
    Feb 202687.8%9.7%2.3%0.27%
    Mar 202689.1%8.1%2.4%0.45%
    Apr 202688.7%7.7%2.7%0.91%
    May 202689.6%8%1.9%0.45%
    Jun 202689.6%7.9%1.9%0.55%
    Jul 202689.5%7.7%1.8%0.96%
    Aug 202689.2%7.8%2.3%0.76%
    Sep 202689.8%8%1.9%0.33%

    1. 1.Le Creuset

      89.8%

      Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.6 points.

    2. 2.Pyrex

      8%

      Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.

    3. 3.OXO

      1.9%

      Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.

    4. 4.USA Pan

      0.33%

      Held 4th. 30 estimated branded searches, -57.1% vs prior month. Share -0.4 points.

    Compare popularity between Le Creuset and its closest rivals

    Every comparison with Le Creuset

    29 comparisons

    How has branded search demand for Le Creuset changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset in New Zealand rose from 6.7K to 8.1K.
    • Across the 12 months ending September 2026, Le Creuset’s share of searches among loaf pan brands in New Zealand increased from 89.2% to 89.8%.
    • Across the 12 months ending September 2026, Le Creuset’s share of searches among loaf pan brands in New Zealand peaked at 92.8% in November 2025 and was lowest at 87.8% in February 2026.

    How did search popularity change for New Zealand loaf pan brands in September 2026?

    3 changes

    1. In September 2026, Le Creuset gained share of searches among loaf pan brands in New Zealand, from 89.2% to 89.8%.

    2. Estimated monthly branded searches for Pyrex in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.

    3. Estimated monthly branded searches for USA Pan in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

    How are Le Creuset’s branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • le creuset
    • le creuset cookware
    • le creuset kettle
    • le creuset mugs
    • le creuset outlet
    • le creuset pot
    • le creuset sale
    • lecreuset
    • lecreuset cookware

    Do you work for Le Creuset? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Le Creuset compete?

    Le Creuset is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Measuring spoons brands1st of 545.8%Show ranking
    Bakeware brands1st of 949%Show ranking
    Measuring cups brands1st of 552.3%Show ranking
    Grill pan brands1st of 752.4%Show ranking
    Griddle pan brands1st of 752.7%Show ranking
    Cookware brands1st of 953.1%Show ranking
    Frying pan brands1st of 753%Show ranking
    Dinnerware and tableware brands1st of 953.7%Show ranking
    Induction pans brands1st of 754.7%Show ranking
    Pots and pans brands1st of 754.9%Show ranking
    Roasting dish brands1st of 562.2%Show ranking
    Roasting pan brands1st of 466.6%Show ranking
    Cast iron skillet brands1st of 573.3%Show ranking
    Loaf pan brands1st of 489.8%Shown above
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