Brandwave

Le Creuset vs Wedgwood:Which is more popular?

In September 2026, Le Creuset had more branded searches than Wedgwood among dinnerware and tableware brands in New Zealand. Le Creuset had about 8,090 branded searches, while Wedgwood had 690. Le Creuset made up 53.7% of all dinnerware and tableware brand searches we track, and Wedgwood accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about dinnerware and tableware brands, Wedgwood appeared in three of the five answers and Le Creuset in two. Wedgwood was mentioned before Le Creuset in every answer that named either.

Among dinnerware and tableware brands in New Zealand in September 2026

Who do people search for more?

Le Creuset, about 12 searches for every 1 for Wedgwood

Le Creuset 8.1K searchesWedgwood 690 searches

Who does AI mention more?

Wedgwood, mentioned in 3 of 5 answers, Le Creuset in 2

Wedgwood in 3 of 5Le Creuset in 2 of 5

Who does AI recommend more?

Wedgwood, named ahead of Le Creuset in 3 of 3 answers

Wedgwood first in 3Le Creuset never first

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Top dinnerware and tableware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wedgwood was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wedgwood was listed before Le Creuset in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maxwell & Williams1st
  2. Denby2nd
  3. Corelle3rd
  4. Wedgwood4th
  5. Royal Doulton5th
  6. Le Creuset6th
  7. Robert Gordon7th
  8. Temuka Pottery–
  9. Ecology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxwell & Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wedgwood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Robert Gordon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Temuka Pottery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinnerware and tableware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Le Creuset or Wedgwood more popular in search?

This chart shows how often people search Google for Le Creuset and Wedgwood by name. Each line represents a brand's share of searches for all nine dinnerware and tableware brands we track, month by month, from searches in New Zealand.

Le Creuset and Wedgwood among dinnerware and tableware brands in New Zealand, by month

Share of searches by month for Le Creuset, Wedgwood. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTemuka PotteryCorelleRoyal DoultonRobert GordonWedgwoodMaxwell & WilliamsDenbyEcology
Oct 202549%12.9%11.6%8.5%6.5%5.9%3.4%1.3%1%
Nov 202557.5%11.8%10.1%6.6%5%3.8%3.3%0.81%1%
Dec 202559.7%10%9.3%6.5%5.3%3.2%4%0.84%1.2%
Jan 202648.8%15.7%10.4%8.3%4.9%4.4%5%1%1.5%
Feb 202650.5%15.7%10.8%7.3%5.1%4.4%4.1%1.1%1.1%
Mar 202653.4%11.5%12.3%6.1%5.2%5%3.8%1.7%0.94%
Apr 202646.8%14%12.6%8%5.6%4.9%4.6%2.2%1.3%
May 202651.8%11.5%10.3%7.7%5.8%6.1%4.5%1.1%1.2%
Jun 202649.5%10.5%15.4%7.3%4.3%5.6%4%2.4%0.97%
Jul 202652.1%10.8%11.8%6.9%5.5%5.7%4.9%1.3%1.1%
Aug 202654.8%9.5%10.6%6.2%6.5%4.8%5.4%1.1%1.1%
Sep 202653.7%11.6%10%7%6.2%4.6%4.4%1.4%1.1%

How has the Le Creuset and Wedgwood comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand dinnerware and tableware brands in September 2026?

2 changes

  1. In September 2026, Le Creuset lost share of searches among dinnerware and tableware brands in New Zealand, from 54.8% to 53.7%.

  2. In September 2026, Wedgwood rose from 7th to 6th among dinnerware and tableware brands in New Zealand.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Le Creuset’s and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

7 branded search terms

  • le creuset
  • le creuset kettle
  • le creuset mugs
  • le creuset outlet
  • le creuset pot
  • le creuset sale
  • lecreuset

Wedgwood

13 branded search terms

  • josiah wedgwood
  • vera wang wedgwood
  • wedgwood
  • wedgwood bone china
  • wedgwood china
  • wedgwood dinner set
  • wedgwood glassware
  • wedgwood jasperware
  • wedgwood plates
  • wedgwood pottery
  • wedgwood stamps
  • wedgwood tableware
  • wedgwood tea set

How the Brand Demand Index is measured

Other head-to-heads among dinnerware and tableware brands

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