How popular isLe Creuset?
In September 2026, people searched for Le Creuset by name about 8,140 times in New Zealand, a 22.4% increase from the previous year. These searches made up 53.7% of all New Zealand dinnerware and tableware brand searches, placing Le Creuset first out of nine brands. When we asked both ChatGPT and Google AI Overviews about dinnerware and tableware brands, Le Creuset appeared in two of the five answers and was the sixth most recommended of the nine.
Le Creuset is the most searched of 9 competitors and the sixth most recommended in AI answers.
Le CreusetShare of searches 53.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Temuka PotteryShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CorelleShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Royal DoultonShare of searches 7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Robert GordonShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top dinnerware and tableware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset is the sixth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maxwell & Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Denby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wedgwood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Robert Gordon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Temuka Pottery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinnerware and tableware brands
5 answers
Asked ChatGPT
“Which dinnerware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dinnerware brands in New Zealand?”
Asked ChatGPT
“What's the best dinnerware brand in New Zealand for a dining table?”
Searched Google, AI Overview
“best dinnerware brand”
Searched Google, AI Overview
“dinner set brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dinnerware and tableware brands compete with Le Creuset?
Share of searches by month for Le Creuset, Temuka Pottery, Corelle, Royal Doulton, Robert Gordon, Wedgwood, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Temuka Pottery | Corelle | Royal Doulton | Robert Gordon | Wedgwood | Maxwell & Williams | Denby | Ecology |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 12.9% | 11.6% | 8.5% | 6.5% | 5.9% | 3.4% | 1.3% | 1% |
| Nov 2025 | 57.5% | 11.8% | 10.1% | 6.6% | 5% | 3.8% | 3.3% | 0.81% | 1% |
| Dec 2025 | 59.7% | 10% | 9.3% | 6.5% | 5.3% | 3.2% | 4% | 0.84% | 1.2% |
| Jan 2026 | 48.8% | 15.7% | 10.4% | 8.3% | 4.9% | 4.4% | 5% | 1% | 1.5% |
| Feb 2026 | 50.5% | 15.7% | 10.8% | 7.3% | 5.1% | 4.4% | 4.1% | 1.1% | 1.1% |
| Mar 2026 | 53.4% | 11.5% | 12.3% | 6.1% | 5.2% | 5% | 3.8% | 1.7% | 0.94% |
| Apr 2026 | 46.8% | 14% | 12.6% | 8% | 5.6% | 4.9% | 4.6% | 2.2% | 1.3% |
| May 2026 | 51.8% | 11.5% | 10.3% | 7.7% | 5.8% | 6.1% | 4.5% | 1.1% | 1.2% |
| Jun 2026 | 49.5% | 10.5% | 15.4% | 7.3% | 4.3% | 5.6% | 4% | 2.4% | 0.97% |
| Jul 2026 | 52.1% | 10.8% | 11.8% | 6.9% | 5.5% | 5.7% | 4.9% | 1.3% | 1.1% |
| Aug 2026 | 54.8% | 9.5% | 10.6% | 6.2% | 6.5% | 4.8% | 5.4% | 1.1% | 1.1% |
| Sep 2026 | 53.7% | 11.6% | 10% | 7% | 6.2% | 4.6% | 4.4% | 1.4% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.7% | 8.1K | -2.1% | -1.1 points | |
| 2, moved from 3rd to 2nd | 11.6% | 1.7K | +21.7% | +2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10% | 1.5K | -5% | -0.5 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 7% | 1.1K | +11.7% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.2% | 940 | -4.1% | -0.3 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 4.6% | 690 | -5.5% | -0.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 4.4% | 670 | -17.3% | -0.9 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.4% | 210 | +23.5% | +0.3 points | |
| 9, held 9th | 1.1% | 160 | 0% | 0 points |
53.7%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -1.1 points.
11.6%
Moved from 3rd to 2nd. 1.7K estimated branded searches, +21.7% vs prior month. Share +2.1 points.
3.
Corelle10%
Moved from 2nd to 3rd. 1.5K estimated branded searches, -5% vs prior month. Share -0.5 points.
7%
Moved from 5th to 4th. 1.1K estimated branded searches, +11.7% vs prior month. Share +0.7 points.
6.2%
Moved from 4th to 5th. 940 estimated branded searches, -4.1% vs prior month. Share -0.3 points.
6.
Wedgwood4.6%
Moved from 7th to 6th. 690 estimated branded searches, -5.5% vs prior month. Share -0.3 points.
4.4%
Moved from 6th to 7th. 670 estimated branded searches, -17.3% vs prior month. Share -0.9 points.
8.Denby
1.4%
Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share +0.3 points.
9.
Ecology1.1%
Held 9th. 160 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Le Creuset and its closest rivals
Every comparison with Le Creuset
29 comparisons
- KitchenAid vs Le Creuset
- Le Creuset vs Scanpan
- Le Creuset vs Tupperware
- Le Creuset vs Ooni
- Le Creuset vs Temuka Pottery
- Corelle vs Le Creuset
- Le Creuset vs Tefal
- Le Creuset vs Ninja
- Le Creuset vs Royal Doulton
- Le Creuset vs Robert Gordon
- Le Creuset vs Pyrex
- Le Creuset vs Wiltshire
- HexClad vs Le Creuset
- Le Creuset vs Wedgwood
- Le Creuset vs Maxwell & Williams
- Le Creuset vs Staub
- Joseph Joseph vs Le Creuset
- Circulon vs Le Creuset
- GreenPan vs Le Creuset
- Le Creuset vs Lodge
- Baccarat vs Le Creuset
- Le Creuset vs Tramontina
- Denby vs Le Creuset
- Le Creuset vs OXO
- Ecology vs Le Creuset
- Essteele vs Le Creuset
- Le Creuset vs WMF
- Le Creuset vs Nordic Ware
- Le Creuset vs Pyrolux
How has branded search demand for Le Creuset changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset in New Zealand rose from 6.7K to 8.1K.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among dinnerware and tableware brands in New Zealand increased from 49% to 53.7%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among dinnerware and tableware brands in New Zealand peaked at 59.7% in December 2025 and was lowest at 46.8% in April 2026.
How did search popularity change for New Zealand dinnerware and tableware brands in September 2026?
6 changes
In September 2026, Temuka Pottery overtook Corelle to rank 2nd among dinnerware and tableware brands in New Zealand, with 11.6% of the searches.
In September 2026, Royal Doulton overtook Robert Gordon to rank 4th among dinnerware and tableware brands in New Zealand, with 7% of the searches.
In September 2026, Le Creuset lost share of searches among dinnerware and tableware brands in New Zealand, from 54.8% to 53.7%.
In September 2026, Maxwell & Williams lost share of searches among dinnerware and tableware brands in New Zealand, from 5.4% to 4.4%.
In September 2026, Corelle lost share of searches among dinnerware and tableware brands in New Zealand, from 10.6% to 10%.
In September 2026, Wedgwood rose from 7th to 6th among dinnerware and tableware brands in New Zealand.
How are Le Creuset’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- le creuset
- le creuset cookware
- le creuset kettle
- le creuset mugs
- le creuset outlet
- le creuset pot
- le creuset sale
- lecreuset
- lecreuset cookware
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Where does Le Creuset compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Measuring spoons brands | 1st of 5 | 45.8% | Show ranking |
| Bakeware brands | 1st of 9 | 49% | Show ranking |
| Measuring cups brands | 1st of 5 | 52.3% | Show ranking |
| Grill pan brands | 1st of 7 | 52.4% | Show ranking |
| Griddle pan brands | 1st of 7 | 52.7% | Show ranking |
| Cookware brands | 1st of 9 | 53.1% | Show ranking |
| Frying pan brands | 1st of 7 | 53% | Show ranking |
| Dinnerware and tableware brands | 1st of 9 | 53.7% | Shown above |
| Induction pans brands | 1st of 7 | 54.7% | Show ranking |
| Pots and pans brands | 1st of 7 | 54.9% | Show ranking |
| Roasting dish brands | 1st of 5 | 62.2% | Show ranking |
| Roasting pan brands | 1st of 4 | 66.6% | Show ranking |
| Cast iron skillet brands | 1st of 5 | 73.3% | Show ranking |
| Loaf pan brands | 1st of 4 | 89.8% | Show ranking |
Is Le Creuset your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.