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Dinnerware and tableware brands in New Zealand:Which brands are most popular in search?

In August 2026, Corelle was the most searched among dinnerware and tableware brands in New Zealand, with an estimated 2K branded searches and 38.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Corelle38.7%
  2. Royal Doulton30.6%
  3. Wedgwood19.8%
  4. Robert Gordon7.7%
  5. Ecology3.1%

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Share of SearchLeaderboard

Compare the dinner set, glassware and tableware brands New Zealand homes set the table with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dinnerware and tableware brands in New Zealand, by month

Share of Search by month for Corelle, Royal Doulton, Wedgwood, Robert Gordon, Ecology. The figures are in the table below the chart.

View monthly share of search table
MonthCorelleRoyal DoultonWedgwoodRobert GordonEcology
Oct 202537.8%32.6%20.1%7.1%2.4%
Nov 202540.9%32.3%16.8%6.9%3%
Dec 202538.9%33.1%16.3%7.8%3.8%
Jan 202636.5%34.8%18.8%5.9%4%
Feb 202640.3%32.4%18.2%6.1%3.1%
Mar 202643.6%28.7%19.3%5.8%2.6%
Apr 202641.4%32.1%17.1%6.1%3.4%
May 202636.8%31.3%21.6%7.3%3.1%
Jun 202645.7%28.1%18.5%5.2%2.5%
Jul 202640.7%29%20.3%7.1%2.9%
Aug 202638.7%30.6%19.8%7.7%3.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Corelle

    38.7%

    held 1st · 2K estimated branded searches · -16.3% vs prior month · -1.9 points

  2. 2.Royal Doulton

    30.6%

    held 2nd · 1.6K estimated branded searches · -7% vs prior month · +1.7 points

  3. 3.Wedgwood

    19.8%

    held 3rd · 1K estimated branded searches · -14.2% vs prior month · -0.5 points

  4. 4.Robert Gordon

    7.7%

    held 4th · 400 estimated branded searches · -4.8% vs prior month · +0.6 points

  5. 5.Ecology

    3.1%

    held 5th · 160 estimated branded searches · -5.9% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among dinnerware and tableware brands in New Zealand?

In August 2026, Corelle was the most searched among dinnerware and tableware brands in New Zealand, with an estimated 2K branded searches and 38.7% estimated Share of Search within this set. Royal Doulton is in 2nd place, 8.1 percentage points behind at 30.6% Share of Search.

New Zealand dinnerware and tableware brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Corelle37.8% → 38.7%45.7%Jun 202636.5%Jan 20261st
Royal Doulton32.6% → 30.6%34.8%Jan 202628.1%Jun 20262nd
Wedgwood20.1% → 19.8%21.6%May 202616.3%Dec 20253rd
Robert Gordon7.1% → 7.7%7.8%Dec 20255.2%Jun 20264th
Ecology2.4% → 3.1%4%Jan 20262.4%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware and tableware brands in New Zealand increased from 37.8% to 38.7%.
  • Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware and tableware brands in New Zealand decreased from 32.6% to 30.6%.
  • Across the 11 months ending August 2026, Robert Gordon’s estimated Share of Search among dinnerware and tableware brands in New Zealand increased from 7.1% to 7.7%.
  • Across the 11 months ending August 2026, Ecology’s estimated Share of Search among dinnerware and tableware brands in New Zealand increased from 2.4% to 3.1%.
  • Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 45.7% in June 2026 and was lowest at 36.5% in January 2026.
  • Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 34.8% in January 2026 and was lowest at 28.1% in June 2026.
  • Across the 11 months ending August 2026, Wedgwood’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 21.6% in May 2026 and was lowest at 16.3% in December 2025.
  • Across the 11 months ending August 2026, Robert Gordon’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 7.8% in December 2025 and was lowest at 5.2% in June 2026.
  • Across the 11 months ending August 2026, Ecology’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 4% in January 2026 and was lowest at 2.4% in October 2025.
  • Across the 11 months ending August 2026, Wedgwood held steady: its estimated Share of Search among dinnerware and tableware brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand dinnerware and tableware brands in August 2026?

  1. In August 2026, Royal Doulton gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 29% to 30.6%.

  2. In August 2026, Robert Gordon gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 7.1% to 7.7%.

  3. In August 2026, Corelle lost estimated Share of Search among dinnerware and tableware brands in New Zealand, from 40.7% to 38.7%.

  4. Estimated monthly branded searches for Ecology in New Zealand rose 14.3% over 11 measured months, from 140 to 160 in August 2026.

  5. Estimated monthly branded searches for Wedgwood in New Zealand fell 11.2% over 11 measured months, from 1.2K to 1K in August 2026.

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