Corelle vs Robert Gordon:Which is more popular by branded search in New Zealand?
In August 2026, Corelle had more branded searches than Robert Gordon among dinnerware and tableware brands in New Zealand. Corelle was estimated to have 2K branded searches compared to Robert Gordon’s 400, and held a 38.7% Share of Search versus Robert Gordon’s 7.7%.
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Which is more popular in search, Corelle or Robert Gordon?
Compare the dinner set, glassware and tableware brands New Zealand homes set the table with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Corelle, Robert Gordon. The figures are in the table below the chart.
View monthly share of search table
| Month | Corelle | Royal Doulton | Wedgwood | Robert Gordon | Ecology |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 32.6% | 20.1% | 7.1% | 2.4% |
| Nov 2025 | 40.9% | 32.3% | 16.8% | 6.9% | 3% |
| Dec 2025 | 38.9% | 33.1% | 16.3% | 7.8% | 3.8% |
| Jan 2026 | 36.5% | 34.8% | 18.8% | 5.9% | 4% |
| Feb 2026 | 40.3% | 32.4% | 18.2% | 6.1% | 3.1% |
| Mar 2026 | 43.6% | 28.7% | 19.3% | 5.8% | 2.6% |
| Apr 2026 | 41.4% | 32.1% | 17.1% | 6.1% | 3.4% |
| May 2026 | 36.8% | 31.3% | 21.6% | 7.3% | 3.1% |
| Jun 2026 | 45.7% | 28.1% | 18.5% | 5.2% | 2.5% |
| Jul 2026 | 40.7% | 29% | 20.3% | 7.1% | 2.9% |
| Aug 2026 | 38.7% | 30.6% | 19.8% | 7.7% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Corelle and Robert Gordon comparison changed over the last 12 months?
3 findings
- Corelle was ahead of Robert Gordon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware and tableware brands in New Zealand moved from 37.8% to 38.7%, and its estimated monthly branded searches moved from 2.2K to 2K.
- Across the 11 months ending August 2026, Robert Gordon’s estimated Share of Search among dinnerware and tableware brands in New Zealand moved from 7.1% to 7.7%, and its estimated monthly branded searches moved from 410 to 400.
How did search popularity change for New Zealand dinnerware and tableware brands in August 2026?
2 changes
In August 2026, Robert Gordon gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 7.1% to 7.7%.
In August 2026, Corelle lost estimated Share of Search among dinnerware and tableware brands in New Zealand, from 40.7% to 38.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Corelle’s and Robert Gordon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Corelle
16 branded search terms
- briscoes corelle
- corelle
- corelle bowls
- corelle com
- corelle crockery
- corelle dinner plates
- corelle dinner set
- corelle dishes
- corelle glassware
- corelle mugs
- corelle near me
- corelle nz
- corelle online
- corelle plates
- corelle set
- corelle vitrelle dinnerware sets
Robert Gordon
5 branded search terms
- robert gordon dinner set
- robert gordon glassware
- robert gordon mugs
- robert gordon plates
- robert gordon tableware
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