Brandwave

How popular isRobert Gordon in search?

In August 2026, there were an estimated 400 branded searches for Robert Gordon in New Zealand which held steady over the last 11 months. Robert Gordon holds 7.7% estimated Share of Search among New Zealand dinnerware and tableware brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Corelle38.7%
  2. Royal Doulton30.6%
  3. Wedgwood19.8%
  4. Robert Gordon7.7%
  5. Ecology3.1%
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Which dinnerware and tableware brands compete with Robert Gordon?

Robert Gordon against dinnerware and tableware brands in New Zealand, by month

Share of Search by month for Corelle, Royal Doulton, Wedgwood, Robert Gordon, Ecology. The figures are in the table below the chart.

View monthly share of search table
MonthCorelleRoyal DoultonWedgwoodRobert GordonEcology
Oct 202537.8%32.6%20.1%7.1%2.4%
Nov 202540.9%32.3%16.8%6.9%3%
Dec 202538.9%33.1%16.3%7.8%3.8%
Jan 202636.5%34.8%18.8%5.9%4%
Feb 202640.3%32.4%18.2%6.1%3.1%
Mar 202643.6%28.7%19.3%5.8%2.6%
Apr 202641.4%32.1%17.1%6.1%3.4%
May 202636.8%31.3%21.6%7.3%3.1%
Jun 202645.7%28.1%18.5%5.2%2.5%
Jul 202640.7%29%20.3%7.1%2.9%
Aug 202638.7%30.6%19.8%7.7%3.1%
Sep 2026—————
  1. 1.Corelle

    38.7%

    held 1st · 2K estimated branded searches · -16.3% vs prior month · -1.9 points

  2. held 2nd · 1.6K estimated branded searches · -7% vs prior month · +1.7 points

  3. 3.Wedgwood

    19.8%

    held 3rd · 1K estimated branded searches · -14.2% vs prior month · -0.5 points

  4. held 4th · 400 estimated branded searches · -4.8% vs prior month · +0.6 points

  5. 5.Ecology

    3.1%

    held 5th · 160 estimated branded searches · -5.9% vs prior month · +0.2 points

Compare search popularity between Robert Gordon and its closest rivals

How has branded search demand for Robert Gordon changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Robert Gordon in New Zealand held steady, from 410 to 400.
  • Across the 11 months ending August 2026, Robert Gordon’s estimated Share of Search among dinnerware and tableware brands in New Zealand increased from 7.1% to 7.7%.
  • Across the 11 months ending August 2026, Robert Gordon’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 7.8% in December 2025 and was lowest at 5.2% in June 2026.

How did search popularity change for New Zealand dinnerware and tableware brands in August 2026?

  1. In August 2026, Royal Doulton gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 29% to 30.6%.

  2. In August 2026, Robert Gordon gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 7.1% to 7.7%.

  3. In August 2026, Corelle lost estimated Share of Search among dinnerware and tableware brands in New Zealand, from 40.7% to 38.7%.

  4. Estimated monthly branded searches for Ecology in New Zealand rose 14.3% over 11 measured months, from 140 to 160 in August 2026.

  5. Estimated monthly branded searches for Wedgwood in New Zealand fell 11.2% over 11 measured months, from 1.2K to 1K in August 2026.

How is Robert Gordon measured?

Brandwave collects information about searches that people make online using Robert Gordon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • robert gordon dinner set
  • robert gordon glassware
  • robert gordon mugs
  • robert gordon plates
  • robert gordon tableware

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How the Brand Demand Index is measured

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