Corelle vs Royal Doulton:Which is more popular by branded search in New Zealand?
In August 2026, Corelle had more branded searches than Royal Doulton among dinnerware and tableware brands in New Zealand. Corelle was estimated to have 2K branded searches compared to Royal Doulton’s 1.6K, and held a 38.7% Share of Search versus Royal Doulton’s 30.6%.
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Which is more popular in search, Corelle or Royal Doulton?
Compare the dinner set, glassware and tableware brands New Zealand homes set the table with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Corelle, Royal Doulton. The figures are in the table below the chart.
View monthly share of search table
| Month | Corelle | Royal Doulton | Wedgwood | Robert Gordon | Ecology |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 32.6% | 20.1% | 7.1% | 2.4% |
| Nov 2025 | 40.9% | 32.3% | 16.8% | 6.9% | 3% |
| Dec 2025 | 38.9% | 33.1% | 16.3% | 7.8% | 3.8% |
| Jan 2026 | 36.5% | 34.8% | 18.8% | 5.9% | 4% |
| Feb 2026 | 40.3% | 32.4% | 18.2% | 6.1% | 3.1% |
| Mar 2026 | 43.6% | 28.7% | 19.3% | 5.8% | 2.6% |
| Apr 2026 | 41.4% | 32.1% | 17.1% | 6.1% | 3.4% |
| May 2026 | 36.8% | 31.3% | 21.6% | 7.3% | 3.1% |
| Jun 2026 | 45.7% | 28.1% | 18.5% | 5.2% | 2.5% |
| Jul 2026 | 40.7% | 29% | 20.3% | 7.1% | 2.9% |
| Aug 2026 | 38.7% | 30.6% | 19.8% | 7.7% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Corelle and Royal Doulton comparison changed over the last 12 months?
3 findings
- Corelle was ahead of Royal Doulton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware and tableware brands in New Zealand moved from 37.8% to 38.7%, and its estimated monthly branded searches moved from 2.2K to 2K.
- Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware and tableware brands in New Zealand moved from 32.6% to 30.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for New Zealand dinnerware and tableware brands in August 2026?
2 changes

In August 2026, Royal Doulton gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 29% to 30.6%.

In August 2026, Corelle lost estimated Share of Search among dinnerware and tableware brands in New Zealand, from 40.7% to 38.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Corelle’s and Royal Doulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Corelle
16 branded search terms
- briscoes corelle
- corelle
- corelle bowls
- corelle com
- corelle crockery
- corelle dinner plates
- corelle dinner set
- corelle dishes
- corelle glassware
- corelle mugs
- corelle near me
- corelle nz
- corelle online
- corelle plates
- corelle set
- corelle vitrelle dinnerware sets
Royal Doulton
23 branded search terms
- bunnykins royal doulton
- coaching days royal doulton
- dickens ware royal doulton
- royal doulton
- royal doulton 1815
- royal doulton bowls
- royal doulton china
- royal doulton crockery
- royal doulton dining set
- royal doulton figurines
- royal doulton glassware
- royal doulton near me
- royal doulton nz
- royal doulton online
- royal doulton outlets
- royal doulton plates
- royal doulton rustic england
- royal doulton shakespeare series
- royal doulton tea set
- royal doulton under the greenwood tree
- royaldoulton
- royaldoulton com
- royaldoulton plates

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.