Brandwave

How popular isRoyal Doulton in search?

In August 2026, there were an estimated 1.6K branded searches for Royal Doulton in New Zealand which is down 15.4% over the last 11 months. Royal Doulton holds 30.6% estimated Share of Search among New Zealand dinnerware and tableware brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Corelle38.7%
  2. Royal Doulton30.6%
  3. Wedgwood19.8%
  4. Robert Gordon7.7%
  5. Ecology3.1%
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Which dinnerware and tableware brands compete with Royal Doulton?

Royal Doulton against dinnerware and tableware brands in New Zealand, by month

Share of Search by month for Corelle, Royal Doulton, Wedgwood, Robert Gordon, Ecology. The figures are in the table below the chart.

View monthly share of search table
MonthCorelleRoyal DoultonWedgwoodRobert GordonEcology
Oct 202537.8%32.6%20.1%7.1%2.4%
Nov 202540.9%32.3%16.8%6.9%3%
Dec 202538.9%33.1%16.3%7.8%3.8%
Jan 202636.5%34.8%18.8%5.9%4%
Feb 202640.3%32.4%18.2%6.1%3.1%
Mar 202643.6%28.7%19.3%5.8%2.6%
Apr 202641.4%32.1%17.1%6.1%3.4%
May 202636.8%31.3%21.6%7.3%3.1%
Jun 202645.7%28.1%18.5%5.2%2.5%
Jul 202640.7%29%20.3%7.1%2.9%
Aug 202638.7%30.6%19.8%7.7%3.1%
Sep 2026—————

  1. 1.Corelle

    38.7%

    held 1st · 2K estimated branded searches · -16.3% vs prior month · -1.9 points

  2. 2.Royal Doulton

    30.6%

    held 2nd · 1.6K estimated branded searches · -7% vs prior month · +1.7 points

  3. 3.Wedgwood

    19.8%

    held 3rd · 1K estimated branded searches · -14.2% vs prior month · -0.5 points

  4. 4.Robert Gordon

    7.7%

    held 4th · 400 estimated branded searches · -4.8% vs prior month · +0.6 points

  5. 5.Ecology

    3.1%

    held 5th · 160 estimated branded searches · -5.9% vs prior month · +0.2 points

Compare search popularity between Royal Doulton and its closest rivals

How has branded search demand for Royal Doulton changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Royal Doulton in New Zealand fell from 1.9K to 1.6K.
  • Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware and tableware brands in New Zealand decreased from 32.6% to 30.6%.
  • Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 34.8% in January 2026 and was lowest at 28.1% in June 2026.

How did search popularity change for New Zealand dinnerware and tableware brands in August 2026?

  1. In August 2026, Royal Doulton gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 29% to 30.6%.

  2. In August 2026, Robert Gordon gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 7.1% to 7.7%.

  3. In August 2026, Corelle lost estimated Share of Search among dinnerware and tableware brands in New Zealand, from 40.7% to 38.7%.

  4. Estimated monthly branded searches for Ecology in New Zealand rose 14.3% over 11 measured months, from 140 to 160 in August 2026.

  5. Estimated monthly branded searches for Wedgwood in New Zealand fell 11.2% over 11 measured months, from 1.2K to 1K in August 2026.

How is Royal Doulton measured?

Brandwave collects information about searches that people make online using Royal Doulton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • bunnykins royal doulton
  • coaching days royal doulton
  • dickens ware royal doulton
  • royal doulton
  • royal doulton 1815
  • royal doulton bowls
  • royal doulton china
  • royal doulton crockery
  • royal doulton dining set
  • royal doulton figurines
  • royal doulton glassware
  • royal doulton near me
  • royal doulton nz
  • royal doulton online
  • royal doulton outlets
  • royal doulton plates
  • royal doulton rustic england
  • royal doulton shakespeare series
  • royal doulton tea set
  • royal doulton under the greenwood tree
  • royaldoulton
  • royaldoulton com
  • royaldoulton plates

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How the Brand Demand Index is measured

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