Brandwave

Denby vs Royal Doulton:Which is more popular?

In September 2026, Royal Doulton had more branded searches than Denby among dinnerware and tableware brands in New Zealand. Royal Doulton had about 1,050 branded searches, while Denby had 210. Royal Doulton made up 7% of all dinnerware and tableware brand searches we track, and Denby accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about dinnerware and tableware brands, Denby appeared in four of the five answers and Royal Doulton in two. Denby and Royal Doulton were each mentioned first in two of the four answers.

Among dinnerware and tableware brands in New Zealand in September 2026

Who do people search for more?

Royal Doulton, about 5 searches for every 1 for Denby

Royal Doulton 1.1K searchesDenby 210 searches

Who does AI mention more?

Denby, mentioned in 4 of 5 answers, Royal Doulton in 2

Denby in 4 of 5Royal Doulton in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Denby first in 2Royal Doulton first in 2

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Top dinnerware and tableware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Denby was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Royal Doulton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Denby and Royal Doulton were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maxwell & Williams1st
  2. Denby2nd
  3. Corelle3rd
  4. Wedgwood4th
  5. Royal Doulton5th
  6. Le Creuset6th
  7. Robert Gordon7th
  8. Temuka Pottery–
  9. Ecology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxwell & Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wedgwood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Robert Gordon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Temuka Pottery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinnerware and tableware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Denby or Royal Doulton more popular in search?

This chart shows how often people search Google for Denby and Royal Doulton by name. Each line represents a brand's share of searches for all nine dinnerware and tableware brands we track, month by month, from searches in New Zealand.

Denby and Royal Doulton among dinnerware and tableware brands in New Zealand, by month

Share of searches by month for Royal Doulton, Denby. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTemuka PotteryCorelleRoyal DoultonRobert GordonWedgwoodMaxwell & WilliamsDenbyEcology
Oct 202549%12.9%11.6%8.5%6.5%5.9%3.4%1.3%1%
Nov 202557.5%11.8%10.1%6.6%5%3.8%3.3%0.81%1%
Dec 202559.7%10%9.3%6.5%5.3%3.2%4%0.84%1.2%
Jan 202648.8%15.7%10.4%8.3%4.9%4.4%5%1%1.5%
Feb 202650.5%15.7%10.8%7.3%5.1%4.4%4.1%1.1%1.1%
Mar 202653.4%11.5%12.3%6.1%5.2%5%3.8%1.7%0.94%
Apr 202646.8%14%12.6%8%5.6%4.9%4.6%2.2%1.3%
May 202651.8%11.5%10.3%7.7%5.8%6.1%4.5%1.1%1.2%
Jun 202649.5%10.5%15.4%7.3%4.3%5.6%4%2.4%0.97%
Jul 202652.1%10.8%11.8%6.9%5.5%5.7%4.9%1.3%1.1%
Aug 202654.8%9.5%10.6%6.2%6.5%4.8%5.4%1.1%1.1%
Sep 202653.7%11.6%10%7%6.2%4.6%4.4%1.4%1.1%

How has the Denby and Royal Doulton comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand dinnerware and tableware brands in September 2026?

2 changes

  1. In September 2026, Royal Doulton overtook Robert Gordon to rank 4th among dinnerware and tableware brands in New Zealand, with 7% of the searches.

  2. Estimated monthly branded searches for Denby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Denby’s and Royal Doulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denby

1 branded search term

  • denby

Royal Doulton

12 branded search terms

  • bunnykins royal doulton
  • royal doulton
  • royal doulton 1815
  • royal doulton bowls
  • royal doulton china
  • royal doulton crockery
  • royal doulton figurines
  • royal doulton glassware
  • royal doulton outlets
  • royal doulton plates
  • royaldoulton
  • royaldoulton plates

How the Brand Demand Index is measured

Other head-to-heads among dinnerware and tableware brands

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