Brandwave

How popular isRoyal Doulton?

In September 2026, people searched for Royal Doulton by name about 1,050 times in New Zealand, a 7.9% decrease from the previous year. These searches made up 32% of all New Zealand dinner set brand searches, placing Royal Doulton first out of six brands. When we asked both ChatGPT and Google AI Overviews about dinner set brands, Royal Doulton appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Royal Doulton is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Royal DoultonShare of searches 32%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. CorelleShare of searches 19.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. WedgwoodShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Maxwell & WilliamsShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. DenbyShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top dinner set brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Doulton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Royal Doulton is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corelle1st
  2. Maxwell & Williams2nd
  3. Denby3rd
  4. Royal Doulton4th
  5. Wedgwood5th
  6. Ecology6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maxwell & Williams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecology2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinner set brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dinner set brands compete with Royal Doulton?

Royal Doulton against dinner set brands in New Zealand, by month

Share of searches by month for Royal Doulton, Corelle, Wedgwood, Maxwell & Williams, Denby, Ecology. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal DoultonCorelleWedgwoodMaxwell & WilliamsDenbyEcology
Oct 202534.7%21.5%22.8%12.5%5.5%2.9%
Nov 202535.4%21.6%19%15.7%4.6%3.6%
Dec 202535.4%20.2%15.4%20.2%4.8%3.9%
Jan 202636.6%16%18%20.6%4.9%4%
Feb 202634.9%17.3%20%18.8%5.5%3.5%
Mar 202629.4%18.9%22.7%16.8%9.1%3.1%
Apr 202633.4%16.4%19.1%17.9%9.7%3.3%
May 202633.2%15.7%25.2%17.5%5%3.3%
Jun 202631.7%15%23.1%16.4%10.8%3.1%
Jul 202630.3%16.6%22.7%21%6.1%3.2%
Aug 202627.8%21.5%19.2%22.7%5.4%3.5%
Sep 202632%19.7%19.4%19.1%6.8%2.9%

  1. 1.Royal Doulton

    32%

    Held 1st. 990 estimated branded searches, +12.5% vs prior month. Share +4.3 points.

  2. 2.Corelle

    19.7%

    Moved from 3rd to 2nd. 610 estimated branded searches, -10.3% vs prior month. Share -1.7 points.

  3. 3.Wedgwood

    19.4%

    Moved from 4th to 3rd. 600 estimated branded searches, -1.6% vs prior month. Share +0.2 points.

  4. 4.Maxwell & Williams

    19.1%

    Moved from 2nd to 4th. 590 estimated branded searches, -18.1% vs prior month. Share -3.6 points.

  5. 5.Denby

    6.8%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +1.4 points.

  6. 6.Ecology

    2.9%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare popularity between Royal Doulton and its closest rivals

Every comparison with Royal Doulton

13 comparisons

How has branded search demand for Royal Doulton changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Royal Doulton in New Zealand held steady at 1.1K.
  • Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinner set brands in New Zealand decreased from 34.7% to 32%.
  • Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinner set brands in New Zealand peaked at 36.6% in January 2026 and was lowest at 27.8% in August 2026.

How did search popularity change for New Zealand dinner set brands in September 2026?

6 changes

  1. In September 2026, Royal Doulton gained share of searches among dinner set brands in New Zealand, from 27.8% to 32%.

  2. In September 2026, Denby gained share of searches among dinner set brands in New Zealand, from 5.4% to 6.8%.

  3. In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%.

  4. In September 2026, Corelle lost share of searches among dinner set brands in New Zealand, from 21.5% to 19.7%.

  5. In September 2026, Ecology lost share of searches among dinner set brands in New Zealand, from 3.5% to 2.9%.

  6. In September 2026, Wedgwood rose from 4th to 3rd among dinner set brands in New Zealand.

How are Royal Doulton’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Royal Doulton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bunnykins royal doulton
  • royal doulton
  • royal doulton 1815
  • royal doulton bowls
  • royal doulton china
  • royal doulton crockery
  • royal doulton figurines
  • royal doulton glassware
  • royal doulton outlets
  • royal doulton plates
  • royaldoulton
  • royaldoulton plates

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How the Brand Demand Index is measured

Where does Royal Doulton compete?

Royal Doulton is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dinnerware and tableware brands4th of 97%Show ranking
Champagne flutes brands3rd of 67.4%Show ranking
Dinner set brands1st of 632%Shown above
Creator with pink hair and a pink jacket

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