Denby vs Royal Doulton:Which is more popular?

Name: Denby vs Royal Doulton: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Royal Doulton had more branded searches than Denby among dinner set brands in New Zealand. Royal Doulton had about 990 branded searches, while Denby had 210. Royal Doulton made up 32% of all dinner set brand searches we track, and Denby accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about dinner set brands, Denby and Royal Doulton each appeared in two of the five answers. Denby was mentioned before Royal Doulton in two out of three answers that named either.

Among dinner set brands in New Zealand in September 2026

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Top dinner set brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Denby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Royal Doulton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Denby was listed before Royal Doulton in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Corelle	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Maxwell & Williams	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Royal Doulton	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Denby	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Ecology	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Wedgwood	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maxwell & Williams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Denby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecology2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinner set brands

5 answers

Asked ChatGPT
“Which dinner set brand should I buy in New Zealand?”
1. 1Corelle
2. 2Maxwell & Williams
Asked ChatGPT
“What are the best dinner set brands in New Zealand?”
1. 1Wedgwood
2. 2Denby
3. 3Royal Doulton
4. 4Maxwell & Williams
5. 5Corelle
6. 6Ecology
Asked ChatGPT
“What's the best dinner set brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“dinner set nz”
1. 1Corelle
2. 2Royal Doulton
Searched Google, AI Overview
“stoneware dinner set”
1. 1Ecology

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Denby or Royal Doulton more popular in search?

This chart shows how often people search Google for Denby and Royal Doulton by name. Each line represents a brand's share of searches for all six dinner set brands we track, month by month, from searches in New Zealand.

Denby and Royal Doulton among dinner set brands in New Zealand, by month

Month	Royal Doulton	Corelle	Wedgwood	Maxwell & Williams	Denby	Ecology
Oct 2025	34.7%	21.5%	22.8%	12.5%	5.5%	2.9%
Nov 2025	35.4%	21.6%	19%	15.7%	4.6%	3.6%
Dec 2025	35.4%	20.2%	15.4%	20.2%	4.8%	3.9%
Jan 2026	36.6%	16%	18%	20.6%	4.9%	4%
Feb 2026	34.9%	17.3%	20%	18.8%	5.5%	3.5%
Mar 2026	29.4%	18.9%	22.7%	16.8%	9.1%	3.1%
Apr 2026	33.4%	16.4%	19.1%	17.9%	9.7%	3.3%
May 2026	33.2%	15.7%	25.2%	17.5%	5%	3.3%
Jun 2026	31.7%	15%	23.1%	16.4%	10.8%	3.1%
Jul 2026	30.3%	16.6%	22.7%	21%	6.1%	3.2%
Aug 2026	27.8%	21.5%	19.2%	22.7%	5.4%	3.5%
Sep 2026	32%	19.7%	19.4%	19.1%	6.8%	2.9%

How has the Denby and Royal Doulton comparison changed over the last 12 months?

3 findings

Royal Doulton was ahead of Denby in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand moved from 5.5% to 6.8%, and its estimated monthly branded searches moved from 170 to 210.
Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinner set brands in New Zealand moved from 34.7% to 32%, and its estimated monthly branded searches moved from 1.1K to 990.

How did search popularity change for New Zealand dinner set brands in September 2026?

2 changes

In September 2026, Royal Doulton gained share of searches among dinner set brands in New Zealand, from 27.8% to 32%.
In September 2026, Denby gained share of searches among dinner set brands in New Zealand, from 5.4% to 6.8%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Denby’s and Royal Doulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.