Dinner set brands in New Zealand:Which are most popular?
In September 2026, Royal Doulton was the most searched dinner set brand in New Zealand, accounting for 32% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Corelle was mentioned most often, in four of the five answers. Corelle was recommended most often, coming first in three out of four responses that gave a list.
Royal DoultonShare of searches 32%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
CorelleShare of searches 19.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
WedgwoodShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Maxwell & WilliamsShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- DenbyShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top dinner set brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Corelle was mentioned most often, in four of the five answers. Corelle was recommended most often, coming first in three out of four answers that gave a list. Maxwell & Williams was second, and Denby was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Corelle1st
- Maxwell & Williams2nd
- Denby3rd
- Royal Doulton4th
- Wedgwood5th
Ecology6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maxwell & Williams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Denby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecology2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinner set brands
5 answers
Asked ChatGPT
“Which dinner set brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dinner set brands in New Zealand?”
Asked ChatGPT
“What's the best dinner set brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“dinner set nz”
Searched Google, AI Overview
“stoneware dinner set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dinner set brands do people search for most?
This chart shows how often people search Google for each dinner set brand by name. Each line represents a brand's share of searches for all six dinner set brands we track, month by month, from searches in New Zealand.
Share of searches by month for Royal Doulton, Corelle, Wedgwood, Maxwell & Williams, Denby, Ecology. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Doulton | Corelle | Wedgwood | Maxwell & Williams | Denby | Ecology |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 21.5% | 22.8% | 12.5% | 5.5% | 2.9% |
| Nov 2025 | 35.4% | 21.6% | 19% | 15.7% | 4.6% | 3.6% |
| Dec 2025 | 35.4% | 20.2% | 15.4% | 20.2% | 4.8% | 3.9% |
| Jan 2026 | 36.6% | 16% | 18% | 20.6% | 4.9% | 4% |
| Feb 2026 | 34.9% | 17.3% | 20% | 18.8% | 5.5% | 3.5% |
| Mar 2026 | 29.4% | 18.9% | 22.7% | 16.8% | 9.1% | 3.1% |
| Apr 2026 | 33.4% | 16.4% | 19.1% | 17.9% | 9.7% | 3.3% |
| May 2026 | 33.2% | 15.7% | 25.2% | 17.5% | 5% | 3.3% |
| Jun 2026 | 31.7% | 15% | 23.1% | 16.4% | 10.8% | 3.1% |
| Jul 2026 | 30.3% | 16.6% | 22.7% | 21% | 6.1% | 3.2% |
| Aug 2026 | 27.8% | 21.5% | 19.2% | 22.7% | 5.4% | 3.5% |
| Sep 2026 | 32% | 19.7% | 19.4% | 19.1% | 6.8% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32% | 990 | +12.5% | +4.3 points | |
| 2, moved from 3rd to 2nd | 19.7% | 610 | -10.3% | -1.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 19.4% | 600 | -1.6% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 19.1% | 590 | -18.1% | -3.6 pointsmoved from 2nd to 4th | |
| 5, held 5th | 6.8% | 210 | +23.5% | +1.4 points | |
| 6, held 6th | 2.9% | 90 | -18.2% | -0.6 points |
32%
Held 1st. 990 estimated branded searches, +12.5% vs prior month. Share +4.3 points.
2.
Corelle19.7%
Moved from 3rd to 2nd. 610 estimated branded searches, -10.3% vs prior month. Share -1.7 points.
3.
Wedgwood19.4%
Moved from 4th to 3rd. 600 estimated branded searches, -1.6% vs prior month. Share +0.2 points.
19.1%
Moved from 2nd to 4th. 590 estimated branded searches, -18.1% vs prior month. Share -3.6 points.
5.Denby
6.8%
Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +1.4 points.
6.
Ecology2.9%
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.
Which brand is most popular in search among dinner set brands in New Zealand?
6 brands
In September 2026, Royal Doulton was the most searched among dinner set brands in New Zealand, with an estimated 990 branded searches, 32% of all searches for the six we track. Corelle is in 2nd place, 12.3 percentage points behind at 19.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Royal Doulton | 34.7% → 32% | 36.6%Jan 2026 | 27.8%Aug 2026 | 1st |
| Corelle | 21.5% → 19.7% | 21.6%Nov 2025 | 15%Jun 2026 | 3rd → 2nd |
| Wedgwood | 22.8% → 19.4% | 25.2%May 2026 | 15.4%Dec 2025 | 2nd → 3rd |
| Maxwell & Williams | 12.5% → 19.1% | 22.7%Aug 2026 | 12.5%Oct 2025 | 4th |
| Denby | 5.5% → 6.8% | 10.8%Jun 2026 | 4.6%Nov 2025 | 5th |
| Ecology | 2.9% | 4%Jan 2026 | 2.9%Oct 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinner set brands in New Zealand decreased from 34.7% to 32%.
- Across the 12 months ending September 2026, Corelle’s share of searches among dinner set brands in New Zealand decreased from 21.5% to 19.7%.
- Across the 12 months ending September 2026, Wedgwood’s share of searches among dinner set brands in New Zealand decreased from 22.8% to 19.4%.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand increased from 12.5% to 19.1%.
- Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand increased from 5.5% to 6.8%.
- Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinner set brands in New Zealand peaked at 36.6% in January 2026 and was lowest at 27.8% in August 2026.
- Across the 12 months ending September 2026, Corelle’s share of searches among dinner set brands in New Zealand peaked at 21.6% in November 2025 and was lowest at 15% in June 2026.
- Across the 12 months ending September 2026, Wedgwood’s share of searches among dinner set brands in New Zealand peaked at 25.2% in May 2026 and was lowest at 15.4% in December 2025.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand peaked at 22.7% in August 2026 and was lowest at 12.5% in October 2025.
- Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand peaked at 10.8% in June 2026 and was lowest at 4.6% in November 2025.
- Across the 12 months ending September 2026, Ecology’s share of searches among dinner set brands in New Zealand peaked at 4% in January 2026 and was lowest at 2.9% in October 2025.
- Across the 12 months ending September 2026, Corelle rose from 3rd to 2nd among dinner set brands in New Zealand.
- Across the 12 months ending September 2026, Wedgwood fell from 2nd to 3rd among dinner set brands in New Zealand.
- Across the 12 months ending September 2026, Ecology held steady: its share of searches among dinner set brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand dinner set brands in September 2026?
6 changes
In September 2026, Royal Doulton gained share of searches among dinner set brands in New Zealand, from 27.8% to 32%.
In September 2026, Denby gained share of searches among dinner set brands in New Zealand, from 5.4% to 6.8%.
In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%.
In September 2026, Corelle lost share of searches among dinner set brands in New Zealand, from 21.5% to 19.7%.
In September 2026, Ecology lost share of searches among dinner set brands in New Zealand, from 3.5% to 2.9%.
In September 2026, Wedgwood rose from 4th to 3rd among dinner set brands in New Zealand.
Compare popularity between leading brands
- Royal Doulton vs Corelle: compare popularity
- Royal Doulton vs Wedgwood: compare popularity
- Royal Doulton vs Maxwell & Williams: compare popularity
- Royal Doulton vs Denby: compare popularity
- Corelle vs Wedgwood: compare popularity
- Corelle vs Maxwell & Williams: compare popularity
- Corelle vs Denby: compare popularity
- Wedgwood vs Maxwell & Williams: compare popularity
- Wedgwood vs Denby: compare popularity
- Maxwell & Williams vs Denby: compare popularity
- Compare any of these brands
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