Denby vs Wedgwood:Which is more popular?
In September 2026, Wedgwood had more branded searches than Denby among dinnerware and tableware brands in New Zealand. Wedgwood had about 690 branded searches, while Denby had 210. Wedgwood made up 4.6% of all dinnerware and tableware brand searches we track, and Denby accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about dinnerware and tableware brands, Denby appeared in four of the five answers and Wedgwood in three. Denby and Wedgwood were each mentioned first in two of the four answers.
Who do people search for more?
Wedgwood, about 3 searches for every 1 for Denby
Who does AI mention more?
Denby, mentioned in 4 of 5 answers, Wedgwood in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top dinnerware and tableware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Denby was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wedgwood was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Denby and Wedgwood were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maxwell & Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Denby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wedgwood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Robert Gordon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Temuka Pottery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinnerware and tableware brands
5 answers
Asked ChatGPT
“Which dinnerware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dinnerware brands in New Zealand?”
Asked ChatGPT
“What's the best dinnerware brand in New Zealand for a dining table?”
Searched Google, AI Overview
“best dinnerware brand”
Searched Google, AI Overview
“dinner set brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Denby or Wedgwood more popular in search?
This chart shows how often people search Google for Denby and Wedgwood by name. Each line represents a brand's share of searches for all nine dinnerware and tableware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wedgwood, Denby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Temuka Pottery | Corelle | Royal Doulton | Robert Gordon | Wedgwood | Maxwell & Williams | Denby | Ecology |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 12.9% | 11.6% | 8.5% | 6.5% | 5.9% | 3.4% | 1.3% | 1% |
| Nov 2025 | 57.5% | 11.8% | 10.1% | 6.6% | 5% | 3.8% | 3.3% | 0.81% | 1% |
| Dec 2025 | 59.7% | 10% | 9.3% | 6.5% | 5.3% | 3.2% | 4% | 0.84% | 1.2% |
| Jan 2026 | 48.8% | 15.7% | 10.4% | 8.3% | 4.9% | 4.4% | 5% | 1% | 1.5% |
| Feb 2026 | 50.5% | 15.7% | 10.8% | 7.3% | 5.1% | 4.4% | 4.1% | 1.1% | 1.1% |
| Mar 2026 | 53.4% | 11.5% | 12.3% | 6.1% | 5.2% | 5% | 3.8% | 1.7% | 0.94% |
| Apr 2026 | 46.8% | 14% | 12.6% | 8% | 5.6% | 4.9% | 4.6% | 2.2% | 1.3% |
| May 2026 | 51.8% | 11.5% | 10.3% | 7.7% | 5.8% | 6.1% | 4.5% | 1.1% | 1.2% |
| Jun 2026 | 49.5% | 10.5% | 15.4% | 7.3% | 4.3% | 5.6% | 4% | 2.4% | 0.97% |
| Jul 2026 | 52.1% | 10.8% | 11.8% | 6.9% | 5.5% | 5.7% | 4.9% | 1.3% | 1.1% |
| Aug 2026 | 54.8% | 9.5% | 10.6% | 6.2% | 6.5% | 4.8% | 5.4% | 1.1% | 1.1% |
| Sep 2026 | 53.7% | 11.6% | 10% | 7% | 6.2% | 4.6% | 4.4% | 1.4% | 1.1% |
How has the Denby and Wedgwood comparison changed over the last 12 months?
3 findings
- Wedgwood was ahead of Denby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denby’s share of searches among dinnerware and tableware brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 12 months ending September 2026, Wedgwood’s share of searches among dinnerware and tableware brands in New Zealand moved from 5.9% to 4.6%, and its estimated monthly branded searches moved from 800 to 690.
How did search popularity change for New Zealand dinnerware and tableware brands in September 2026?
2 changes
In September 2026, Wedgwood rose from 7th to 6th among dinnerware and tableware brands in New Zealand.
Estimated monthly branded searches for Denby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Denby’s and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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