How popular isWedgwood in search?
In August 2026, there were an estimated 1K branded searches for Wedgwood in New Zealand which is down 11.2% over the last 11 months. Wedgwood holds 19.8% estimated Share of Search among New Zealand dinnerware and tableware brands and is ranked 3rd of 5 competitors for search popularity.
Corelle38.7%
Royal Doulton30.6%
Wedgwood19.8%
Robert Gordon7.7%
Ecology3.1%
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Which dinnerware and tableware brands compete with Wedgwood?
Share of Search by month for Corelle, Royal Doulton, Wedgwood, Robert Gordon, Ecology. The figures are in the table below the chart.
View monthly share of search table
| Month | Corelle | Royal Doulton | Wedgwood | Robert Gordon | Ecology |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 32.6% | 20.1% | 7.1% | 2.4% |
| Nov 2025 | 40.9% | 32.3% | 16.8% | 6.9% | 3% |
| Dec 2025 | 38.9% | 33.1% | 16.3% | 7.8% | 3.8% |
| Jan 2026 | 36.5% | 34.8% | 18.8% | 5.9% | 4% |
| Feb 2026 | 40.3% | 32.4% | 18.2% | 6.1% | 3.1% |
| Mar 2026 | 43.6% | 28.7% | 19.3% | 5.8% | 2.6% |
| Apr 2026 | 41.4% | 32.1% | 17.1% | 6.1% | 3.4% |
| May 2026 | 36.8% | 31.3% | 21.6% | 7.3% | 3.1% |
| Jun 2026 | 45.7% | 28.1% | 18.5% | 5.2% | 2.5% |
| Jul 2026 | 40.7% | 29% | 20.3% | 7.1% | 2.9% |
| Aug 2026 | 38.7% | 30.6% | 19.8% | 7.7% | 3.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.7% | 2K | -16.3% | -1.9 points | |
| 2, held 2nd | 30.6% | 1.6K | -7% | +1.7 points | |
| 3, held 3rd | 19.8% | 1K | -14.2% | -0.5 points | |
| 4, held 4th | 7.7% | 400 | -4.8% | +0.6 points | |
| 5, held 5th | 3.1% | 160 | -5.9% | +0.2 points |
1.
Corelle38.7%
held 1st · 2K estimated branded searches · -16.3% vs prior month · -1.9 points
30.6%
held 2nd · 1.6K estimated branded searches · -7% vs prior month · +1.7 points
3.
Wedgwood19.8%
held 3rd · 1K estimated branded searches · -14.2% vs prior month · -0.5 points
7.7%
held 4th · 400 estimated branded searches · -4.8% vs prior month · +0.6 points
5.
Ecology3.1%
held 5th · 160 estimated branded searches · -5.9% vs prior month · +0.2 points
Compare search popularity between Wedgwood and its closest rivals
How has branded search demand for Wedgwood changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wedgwood in New Zealand fell from 1.2K to 1K.
- Across the 11 months ending August 2026, Wedgwood’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 21.6% in May 2026 and was lowest at 16.3% in December 2025.
How did search popularity change for New Zealand dinnerware and tableware brands in August 2026?
5 changes
In August 2026, Royal Doulton gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 29% to 30.6%.
In August 2026, Robert Gordon gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 7.1% to 7.7%.
In August 2026, Corelle lost estimated Share of Search among dinnerware and tableware brands in New Zealand, from 40.7% to 38.7%.
Estimated monthly branded searches for Ecology in New Zealand rose 14.3% over 11 measured months, from 140 to 160 in August 2026.
Estimated monthly branded searches for Wedgwood in New Zealand fell 11.2% over 11 measured months, from 1.2K to 1K in August 2026.
How is Wedgwood measured?
Brandwave collects information about searches that people make online using Wedgwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- blue wedgwood
- blue wedgwood china
- josiah wedgwood
- vera wang wedgwood
- wedgwood
- wedgwood bone china
- wedgwood china
- wedgwood com
- wedgwood dinner set
- wedgwood glassware
- wedgwood jasperware
- wedgwood near me
- wedgwood new zealand
- wedgwood nz
- wedgwood plates
- wedgwood pottery
- wedgwood stamps
- wedgwood tableware
- wedgwood tea set
Do you work for Wedgwood? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wedgwood your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.