Ecology vs Wedgwood:Which is more popular by branded search in New Zealand?
In August 2026, Wedgwood had more branded searches than Ecology among dinnerware and tableware brands in New Zealand. Wedgwood was estimated to have 1K branded searches compared to Ecology’s 160, and held a 19.8% Share of Search versus Ecology’s 3.1%.
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Which is more popular in search, Ecology or Wedgwood?
Compare the dinner set, glassware and tableware brands New Zealand homes set the table with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wedgwood, Ecology. The figures are in the table below the chart.
View monthly share of search table
| Month | Corelle | Royal Doulton | Wedgwood | Robert Gordon | Ecology |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 32.6% | 20.1% | 7.1% | 2.4% |
| Nov 2025 | 40.9% | 32.3% | 16.8% | 6.9% | 3% |
| Dec 2025 | 38.9% | 33.1% | 16.3% | 7.8% | 3.8% |
| Jan 2026 | 36.5% | 34.8% | 18.8% | 5.9% | 4% |
| Feb 2026 | 40.3% | 32.4% | 18.2% | 6.1% | 3.1% |
| Mar 2026 | 43.6% | 28.7% | 19.3% | 5.8% | 2.6% |
| Apr 2026 | 41.4% | 32.1% | 17.1% | 6.1% | 3.4% |
| May 2026 | 36.8% | 31.3% | 21.6% | 7.3% | 3.1% |
| Jun 2026 | 45.7% | 28.1% | 18.5% | 5.2% | 2.5% |
| Jul 2026 | 40.7% | 29% | 20.3% | 7.1% | 2.9% |
| Aug 2026 | 38.7% | 30.6% | 19.8% | 7.7% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Ecology and Wedgwood comparison changed over the last 12 months?
3 findings
- Wedgwood was ahead of Ecology in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecology’s estimated Share of Search among dinnerware and tableware brands in New Zealand moved from 2.4% to 3.1%, and its estimated monthly branded searches moved from 140 to 160.
- Across the 11 months ending August 2026, Wedgwood’s estimated Share of Search among dinnerware and tableware brands in New Zealand moved from 20.1% to 19.8%, and its estimated monthly branded searches moved from 1.2K to 1K.
How did search popularity change for New Zealand dinnerware and tableware brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Ecology’s and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecology
4 branded search terms
- ecology dinner set
- ecology glassware
- ecology plates
- ecology tableware
Wedgwood
19 branded search terms
- blue wedgwood
- blue wedgwood china
- josiah wedgwood
- vera wang wedgwood
- wedgwood
- wedgwood bone china
- wedgwood china
- wedgwood com
- wedgwood dinner set
- wedgwood glassware
- wedgwood jasperware
- wedgwood near me
- wedgwood new zealand
- wedgwood nz
- wedgwood plates
- wedgwood pottery
- wedgwood stamps
- wedgwood tableware
- wedgwood tea set
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.