Brandwave

How popular isCorelle?

In September 2026, people searched for Corelle by name about 1,510 times in New Zealand, about the same as the previous year. These searches made up 19.7% of all New Zealand dinner set brand searches, placing Corelle second out of six brands. When we asked both ChatGPT and Google AI Overviews about dinner set brands, Corelle appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Corelle is the second most searched of 6 competitors and the most recommended in AI answers.

  1. Royal DoultonShare of searches 32%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. CorelleShare of searches 19.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. WedgwoodShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Maxwell & WilliamsShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. DenbyShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top dinner set brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Corelle was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Corelle is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corelle1st
  2. Maxwell & Williams2nd
  3. Denby3rd
  4. Royal Doulton4th
  5. Wedgwood5th
  6. Ecology6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maxwell & Williams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecology2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinner set brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dinner set brands compete with Corelle?

Corelle against dinner set brands in New Zealand, by month

Share of searches by month for Royal Doulton, Corelle, Wedgwood, Maxwell & Williams, Denby, Ecology. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal DoultonCorelleWedgwoodMaxwell & WilliamsDenbyEcology
Oct 202534.7%21.5%22.8%12.5%5.5%2.9%
Nov 202535.4%21.6%19%15.7%4.6%3.6%
Dec 202535.4%20.2%15.4%20.2%4.8%3.9%
Jan 202636.6%16%18%20.6%4.9%4%
Feb 202634.9%17.3%20%18.8%5.5%3.5%
Mar 202629.4%18.9%22.7%16.8%9.1%3.1%
Apr 202633.4%16.4%19.1%17.9%9.7%3.3%
May 202633.2%15.7%25.2%17.5%5%3.3%
Jun 202631.7%15%23.1%16.4%10.8%3.1%
Jul 202630.3%16.6%22.7%21%6.1%3.2%
Aug 202627.8%21.5%19.2%22.7%5.4%3.5%
Sep 202632%19.7%19.4%19.1%6.8%2.9%

  1. 1.Royal Doulton

    32%

    Held 1st. 990 estimated branded searches, +12.5% vs prior month. Share +4.3 points.

  2. 2.Corelle

    19.7%

    Moved from 3rd to 2nd. 610 estimated branded searches, -10.3% vs prior month. Share -1.7 points.

  3. 3.Wedgwood

    19.4%

    Moved from 4th to 3rd. 600 estimated branded searches, -1.6% vs prior month. Share +0.2 points.

  4. 4.Maxwell & Williams

    19.1%

    Moved from 2nd to 4th. 590 estimated branded searches, -18.1% vs prior month. Share -3.6 points.

  5. 5.Denby

    6.8%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +1.4 points.

  6. 6.Ecology

    2.9%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare popularity between Corelle and its closest rivals

Every comparison with Corelle

8 comparisons

How has branded search demand for Corelle changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Corelle in New Zealand held steady, from 1.6K to 1.5K.
  • Across the 12 months ending September 2026, Corelle’s share of searches among dinner set brands in New Zealand decreased from 21.5% to 19.7%.
  • Across the 12 months ending September 2026, Corelle’s share of searches among dinner set brands in New Zealand peaked at 21.6% in November 2025 and was lowest at 15% in June 2026.
  • Across the 12 months ending September 2026, Corelle rose from 3rd to 2nd among dinner set brands in New Zealand.

How did search popularity change for New Zealand dinner set brands in September 2026?

6 changes

  1. In September 2026, Royal Doulton gained share of searches among dinner set brands in New Zealand, from 27.8% to 32%.

  2. In September 2026, Denby gained share of searches among dinner set brands in New Zealand, from 5.4% to 6.8%.

  3. In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%.

  4. In September 2026, Corelle lost share of searches among dinner set brands in New Zealand, from 21.5% to 19.7%.

  5. In September 2026, Ecology lost share of searches among dinner set brands in New Zealand, from 3.5% to 2.9%.

  6. In September 2026, Wedgwood rose from 4th to 3rd among dinner set brands in New Zealand.

How are Corelle’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Corelle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • corelle
  • corelle bowls
  • corelle dinner plates
  • corelle dinner set
  • corelle dishes
  • corelle glassware
  • corelle mugs
  • corelle plates
  • corelle set

Do you work for Corelle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Corelle compete?

Corelle is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dinnerware and tableware brands3rd of 910%Show ranking
Dinner set brands2nd of 619.7%Shown above
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Is Corelle your brand?

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