Brandwave

Corelle vs Ecology:Which is more popular by branded search in New Zealand?

In August 2026, Corelle had more branded searches than Ecology among dinnerware and tableware brands in New Zealand. Corelle was estimated to have 2K branded searches compared to Ecology’s 160, and held a 38.7% Share of Search versus Ecology’s 3.1%.

Share of Search among dinnerware and tableware brands in New Zealand in August 2026Which is more popular in search, Corelle or Ecology?
Corelle38.7%2K searches
vs
Ecology3.1%160 searches

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Which is more popular in search, Corelle or Ecology?

Compare the dinner set, glassware and tableware brands New Zealand homes set the table with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Corelle and Ecology among dinnerware and tableware brands in New Zealand, by month

Share of Search by month for Corelle, Ecology. The figures are in the table below the chart.

View monthly share of search table
MonthCorelleRoyal DoultonWedgwoodRobert GordonEcology
Oct 202537.8%32.6%20.1%7.1%2.4%
Nov 202540.9%32.3%16.8%6.9%3%
Dec 202538.9%33.1%16.3%7.8%3.8%
Jan 202636.5%34.8%18.8%5.9%4%
Feb 202640.3%32.4%18.2%6.1%3.1%
Mar 202643.6%28.7%19.3%5.8%2.6%
Apr 202641.4%32.1%17.1%6.1%3.4%
May 202636.8%31.3%21.6%7.3%3.1%
Jun 202645.7%28.1%18.5%5.2%2.5%
Jul 202640.7%29%20.3%7.1%2.9%
Aug 202638.7%30.6%19.8%7.7%3.1%
Sep 2026—————

How has the Corelle and Ecology comparison changed over the last 12 months?

How did search popularity change for New Zealand dinnerware and tableware brands in August 2026?

  1. In August 2026, Corelle lost estimated Share of Search among dinnerware and tableware brands in New Zealand, from 40.7% to 38.7%.

  2. Estimated monthly branded searches for Ecology in New Zealand rose 14.3% over 11 measured months, from 140 to 160 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Corelle’s and Ecology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corelle

16 branded search terms

  • briscoes corelle
  • corelle
  • corelle bowls
  • corelle com
  • corelle crockery
  • corelle dinner plates
  • corelle dinner set
  • corelle dishes
  • corelle glassware
  • corelle mugs
  • corelle near me
  • corelle nz
  • corelle online
  • corelle plates
  • corelle set
  • corelle vitrelle dinnerware sets

Ecology

4 branded search terms

  • ecology dinner set
  • ecology glassware
  • ecology plates
  • ecology tableware

How the Brand Demand Index is measured

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