How popular isDenby?
In September 2026, people searched for Denby by name about 210 times in New Zealand, a 23.5% increase from the previous year. These searches made up 6.8% of all New Zealand dinner set brand searches, placing Denby fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about dinner set brands, Denby appeared in two of the five answers and was the third most recommended of the six.
Denby is the fifth most searched of 6 competitors and the third most recommended in AI answers.
Royal DoultonShare of searches 32%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
CorelleShare of searches 19.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
WedgwoodShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Maxwell & WilliamsShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- DenbyShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top dinner set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Denby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Denby is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Corelle1st
- Maxwell & Williams2nd
- Denby3rd
- Royal Doulton4th
- Wedgwood5th
Ecology6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maxwell & Williams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Denby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecology2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinner set brands
5 answers
Asked ChatGPT
“Which dinner set brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dinner set brands in New Zealand?”
Asked ChatGPT
“What's the best dinner set brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“dinner set nz”
Searched Google, AI Overview
“stoneware dinner set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dinner set brands compete with Denby?
Share of searches by month for Royal Doulton, Corelle, Wedgwood, Maxwell & Williams, Denby, Ecology. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Doulton | Corelle | Wedgwood | Maxwell & Williams | Denby | Ecology |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 21.5% | 22.8% | 12.5% | 5.5% | 2.9% |
| Nov 2025 | 35.4% | 21.6% | 19% | 15.7% | 4.6% | 3.6% |
| Dec 2025 | 35.4% | 20.2% | 15.4% | 20.2% | 4.8% | 3.9% |
| Jan 2026 | 36.6% | 16% | 18% | 20.6% | 4.9% | 4% |
| Feb 2026 | 34.9% | 17.3% | 20% | 18.8% | 5.5% | 3.5% |
| Mar 2026 | 29.4% | 18.9% | 22.7% | 16.8% | 9.1% | 3.1% |
| Apr 2026 | 33.4% | 16.4% | 19.1% | 17.9% | 9.7% | 3.3% |
| May 2026 | 33.2% | 15.7% | 25.2% | 17.5% | 5% | 3.3% |
| Jun 2026 | 31.7% | 15% | 23.1% | 16.4% | 10.8% | 3.1% |
| Jul 2026 | 30.3% | 16.6% | 22.7% | 21% | 6.1% | 3.2% |
| Aug 2026 | 27.8% | 21.5% | 19.2% | 22.7% | 5.4% | 3.5% |
| Sep 2026 | 32% | 19.7% | 19.4% | 19.1% | 6.8% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32% | 990 | +12.5% | +4.3 points | |
| 2, moved from 3rd to 2nd | 19.7% | 610 | -10.3% | -1.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 19.4% | 600 | -1.6% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 19.1% | 590 | -18.1% | -3.6 pointsmoved from 2nd to 4th | |
| 5, held 5th | 6.8% | 210 | +23.5% | +1.4 points | |
| 6, held 6th | 2.9% | 90 | -18.2% | -0.6 points |
32%
Held 1st. 990 estimated branded searches, +12.5% vs prior month. Share +4.3 points.
2.
Corelle19.7%
Moved from 3rd to 2nd. 610 estimated branded searches, -10.3% vs prior month. Share -1.7 points.
3.
Wedgwood19.4%
Moved from 4th to 3rd. 600 estimated branded searches, -1.6% vs prior month. Share +0.2 points.
19.1%
Moved from 2nd to 4th. 590 estimated branded searches, -18.1% vs prior month. Share -3.6 points.
5.Denby
6.8%
Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +1.4 points.
6.
Ecology2.9%
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.
Compare popularity between Denby and its closest rivals
Every comparison with Denby
8 comparisons
How has branded search demand for Denby changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Denby in New Zealand rose from 170 to 210.
- Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand increased from 5.5% to 6.8%.
- Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand peaked at 10.8% in June 2026 and was lowest at 4.6% in November 2025.
How did search popularity change for New Zealand dinner set brands in September 2026?
6 changes
In September 2026, Royal Doulton gained share of searches among dinner set brands in New Zealand, from 27.8% to 32%.
In September 2026, Denby gained share of searches among dinner set brands in New Zealand, from 5.4% to 6.8%.
In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%.
In September 2026, Corelle lost share of searches among dinner set brands in New Zealand, from 21.5% to 19.7%.
In September 2026, Ecology lost share of searches among dinner set brands in New Zealand, from 3.5% to 2.9%.
In September 2026, Wedgwood rose from 4th to 3rd among dinner set brands in New Zealand.
How are Denby’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Denby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- denby
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Where does Denby compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dinnerware and tableware brands | 8th of 9 | 1.4% | Show ranking |
| Dinner set brands | 5th of 6 | 6.8% | Shown above |
Is Denby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.