Denby vs Maxwell & Williams:Which is more popular?
In September 2026, Maxwell & Williams had more branded searches than Denby among dinner set brands in New Zealand. Maxwell & Williams had about 590 branded searches, while Denby had 210. Maxwell & Williams made up 19.1% of all dinner set brand searches we track, and Denby accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about dinner set brands, Maxwell & Williams appeared in three of the five answers and Denby in two. Maxwell & Williams was mentioned before Denby in two out of three answers that named either.
Who do people search for more?
Maxwell & Williams, about 3 searches for every 1 for Denby
Who does AI mention more?
Maxwell & Williams, mentioned in 3 of 5 answers, Denby in 2
Who does AI recommend more?
Maxwell & Williams, named ahead of Denby in 2 of 3 answers
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Top dinner set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Denby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxwell & Williams was listed before Denby in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Corelle1st- Maxwell & Williams2nd
- Denby3rd
Royal Doulton4th
Wedgwood5th
Ecology6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maxwell & Williams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Denby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecology2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinner set brands
5 answers
Asked ChatGPT
“Which dinner set brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dinner set brands in New Zealand?”
Asked ChatGPT
“What's the best dinner set brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“dinner set nz”
Searched Google, AI Overview
“stoneware dinner set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Denby or Maxwell & Williams more popular in search?
This chart shows how often people search Google for Denby and Maxwell & Williams by name. Each line represents a brand's share of searches for all six dinner set brands we track, month by month, from searches in New Zealand.
Share of searches by month for Maxwell & Williams, Denby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Doulton | Corelle | Wedgwood | Maxwell & Williams | Denby | Ecology |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 21.5% | 22.8% | 12.5% | 5.5% | 2.9% |
| Nov 2025 | 35.4% | 21.6% | 19% | 15.7% | 4.6% | 3.6% |
| Dec 2025 | 35.4% | 20.2% | 15.4% | 20.2% | 4.8% | 3.9% |
| Jan 2026 | 36.6% | 16% | 18% | 20.6% | 4.9% | 4% |
| Feb 2026 | 34.9% | 17.3% | 20% | 18.8% | 5.5% | 3.5% |
| Mar 2026 | 29.4% | 18.9% | 22.7% | 16.8% | 9.1% | 3.1% |
| Apr 2026 | 33.4% | 16.4% | 19.1% | 17.9% | 9.7% | 3.3% |
| May 2026 | 33.2% | 15.7% | 25.2% | 17.5% | 5% | 3.3% |
| Jun 2026 | 31.7% | 15% | 23.1% | 16.4% | 10.8% | 3.1% |
| Jul 2026 | 30.3% | 16.6% | 22.7% | 21% | 6.1% | 3.2% |
| Aug 2026 | 27.8% | 21.5% | 19.2% | 22.7% | 5.4% | 3.5% |
| Sep 2026 | 32% | 19.7% | 19.4% | 19.1% | 6.8% | 2.9% |
How has the Denby and Maxwell & Williams comparison changed over the last 12 months?
3 findings
- Maxwell & Williams was ahead of Denby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand moved from 5.5% to 6.8%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand moved from 12.5% to 19.1%, and its estimated monthly branded searches moved from 390 to 590.
How did search popularity change for New Zealand dinner set brands in September 2026?
2 changes
In September 2026, Denby gained share of searches among dinner set brands in New Zealand, from 5.4% to 6.8%.
In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Denby’s and Maxwell & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Denby
1 branded search term
- denby
Maxwell & Williams
1 branded search term
- maxwell williams
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