Maxwell & Williams vs Royal Doulton:Which is more popular?
In September 2026, Royal Doulton had more branded searches than Maxwell & Williams among dinner set brands in New Zealand. Royal Doulton had about 990 branded searches, while Maxwell & Williams had 590. Royal Doulton made up 32% of all dinner set brand searches we track, and Maxwell & Williams accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about dinner set brands, Maxwell & Williams appeared in three of the five answers and Royal Doulton in two. Maxwell & Williams and Royal Doulton were each mentioned first in two of the four answers.
Who do people search for more?
Royal Doulton, about 68% more searches than Maxwell & Williams
Who does AI mention more?
Maxwell & Williams, mentioned in 3 of 5 answers, Royal Doulton in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top dinner set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Royal Doulton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maxwell & Williams and Royal Doulton were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Corelle1st- Maxwell & Williams2nd
- Denby3rd
- Royal Doulton4th
Wedgwood5th
Ecology6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maxwell & Williams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Denby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecology2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinner set brands
5 answers
Asked ChatGPT
“Which dinner set brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dinner set brands in New Zealand?”
Asked ChatGPT
“What's the best dinner set brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“dinner set nz”
Searched Google, AI Overview
“stoneware dinner set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Maxwell & Williams or Royal Doulton more popular in search?
This chart shows how often people search Google for Maxwell & Williams and Royal Doulton by name. Each line represents a brand's share of searches for all six dinner set brands we track, month by month, from searches in New Zealand.
Share of searches by month for Royal Doulton, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Doulton | Corelle | Wedgwood | Maxwell & Williams | Denby | Ecology |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 21.5% | 22.8% | 12.5% | 5.5% | 2.9% |
| Nov 2025 | 35.4% | 21.6% | 19% | 15.7% | 4.6% | 3.6% |
| Dec 2025 | 35.4% | 20.2% | 15.4% | 20.2% | 4.8% | 3.9% |
| Jan 2026 | 36.6% | 16% | 18% | 20.6% | 4.9% | 4% |
| Feb 2026 | 34.9% | 17.3% | 20% | 18.8% | 5.5% | 3.5% |
| Mar 2026 | 29.4% | 18.9% | 22.7% | 16.8% | 9.1% | 3.1% |
| Apr 2026 | 33.4% | 16.4% | 19.1% | 17.9% | 9.7% | 3.3% |
| May 2026 | 33.2% | 15.7% | 25.2% | 17.5% | 5% | 3.3% |
| Jun 2026 | 31.7% | 15% | 23.1% | 16.4% | 10.8% | 3.1% |
| Jul 2026 | 30.3% | 16.6% | 22.7% | 21% | 6.1% | 3.2% |
| Aug 2026 | 27.8% | 21.5% | 19.2% | 22.7% | 5.4% | 3.5% |
| Sep 2026 | 32% | 19.7% | 19.4% | 19.1% | 6.8% | 2.9% |
How has the Maxwell & Williams and Royal Doulton comparison changed over the last 12 months?
3 findings
- Royal Doulton was ahead of Maxwell & Williams in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand moved from 12.5% to 19.1%, and its estimated monthly branded searches moved from 390 to 590.
- Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinner set brands in New Zealand moved from 34.7% to 32%, and its estimated monthly branded searches moved from 1.1K to 990.
How did search popularity change for New Zealand dinner set brands in September 2026?
2 changes
In September 2026, Royal Doulton gained share of searches among dinner set brands in New Zealand, from 27.8% to 32%.
In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Maxwell & Williams’ and Royal Doulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxwell & Williams
1 branded search term
- maxwell williams
Royal Doulton
9 branded search terms
- bunnykins royal doulton
- royal doulton
- royal doulton 1815
- royal doulton bowls
- royal doulton china
- royal doulton crockery
- royal doulton figurines
- royal doulton outlets
- royaldoulton
Other head-to-heads among dinner set brands
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