Denby vs Le Creuset:Which is more popular?
In September 2026, Le Creuset had more branded searches than Denby among dinnerware and tableware brands in New Zealand. Le Creuset had about 8,090 branded searches, while Denby had 210. Le Creuset made up 53.7% of all dinnerware and tableware brand searches we track, and Denby accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about dinnerware and tableware brands, Denby appeared in four of the five answers and Le Creuset in two. Denby was mentioned before Le Creuset in three out of four answers.
Who do people search for more?
Le Creuset, about 39 searches for every 1 for Denby
Who does AI mention more?
Denby, mentioned in 4 of 5 answers, Le Creuset in 2
Who does AI recommend more?
Denby, named ahead of Le Creuset in 3 of 4 answers
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Top dinnerware and tableware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Denby was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Denby was listed before Le Creuset in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maxwell & Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Denby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wedgwood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Robert Gordon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Temuka Pottery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinnerware and tableware brands
5 answers
Asked ChatGPT
“Which dinnerware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dinnerware brands in New Zealand?”
Asked ChatGPT
“What's the best dinnerware brand in New Zealand for a dining table?”
Searched Google, AI Overview
“best dinnerware brand”
Searched Google, AI Overview
“dinner set brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Denby or Le Creuset more popular in search?
This chart shows how often people search Google for Denby and Le Creuset by name. Each line represents a brand's share of searches for all nine dinnerware and tableware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Denby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Temuka Pottery | Corelle | Royal Doulton | Robert Gordon | Wedgwood | Maxwell & Williams | Denby | Ecology |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 12.9% | 11.6% | 8.5% | 6.5% | 5.9% | 3.4% | 1.3% | 1% |
| Nov 2025 | 57.5% | 11.8% | 10.1% | 6.6% | 5% | 3.8% | 3.3% | 0.81% | 1% |
| Dec 2025 | 59.7% | 10% | 9.3% | 6.5% | 5.3% | 3.2% | 4% | 0.84% | 1.2% |
| Jan 2026 | 48.8% | 15.7% | 10.4% | 8.3% | 4.9% | 4.4% | 5% | 1% | 1.5% |
| Feb 2026 | 50.5% | 15.7% | 10.8% | 7.3% | 5.1% | 4.4% | 4.1% | 1.1% | 1.1% |
| Mar 2026 | 53.4% | 11.5% | 12.3% | 6.1% | 5.2% | 5% | 3.8% | 1.7% | 0.94% |
| Apr 2026 | 46.8% | 14% | 12.6% | 8% | 5.6% | 4.9% | 4.6% | 2.2% | 1.3% |
| May 2026 | 51.8% | 11.5% | 10.3% | 7.7% | 5.8% | 6.1% | 4.5% | 1.1% | 1.2% |
| Jun 2026 | 49.5% | 10.5% | 15.4% | 7.3% | 4.3% | 5.6% | 4% | 2.4% | 0.97% |
| Jul 2026 | 52.1% | 10.8% | 11.8% | 6.9% | 5.5% | 5.7% | 4.9% | 1.3% | 1.1% |
| Aug 2026 | 54.8% | 9.5% | 10.6% | 6.2% | 6.5% | 4.8% | 5.4% | 1.1% | 1.1% |
| Sep 2026 | 53.7% | 11.6% | 10% | 7% | 6.2% | 4.6% | 4.4% | 1.4% | 1.1% |
How has the Denby and Le Creuset comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Denby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denby’s share of searches among dinnerware and tableware brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among dinnerware and tableware brands in New Zealand moved from 49% to 53.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand dinnerware and tableware brands in September 2026?
2 changes
In September 2026, Le Creuset lost share of searches among dinnerware and tableware brands in New Zealand, from 54.8% to 53.7%.
Estimated monthly branded searches for Denby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Denby’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Denby
1 branded search term
- denby
Le Creuset
7 branded search terms
- le creuset
- le creuset kettle
- le creuset mugs
- le creuset outlet
- le creuset pot
- le creuset sale
- lecreuset
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