Brandwave

How popular isRoyal Doulton?

In September 2026, people searched for Royal Doulton by name about 1,050 times in New Zealand, a 7.9% decrease from the previous year. These searches made up 7.4% of all New Zealand champagne flutes brand searches, placing Royal Doulton third out of six brands. When we asked both ChatGPT and Google AI Overviews about champagne flutes brands, Royal Doulton did not appear in any of the answers.

Search and AI answers in September 2026

Royal Doulton is the third most searched of 6 competitors and not listed in any AI answer.

  1. SwarovskiShare of searches 79.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. WaterfordShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Royal DoultonShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RiedelShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. SpiegelauShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+1 more

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Doulton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Spiegelau2nd
  3. Schott Zwiesel3rd
  4. Waterford4th
  5. Swarovski–
  6. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Riedel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spiegelau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which champagne flutes brands compete with Royal Doulton?

Royal Doulton against champagne flutes brands in New Zealand, by month

Share of searches by month for Swarovski, Waterford, Royal Doulton, Riedel. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRoyal DoultonRiedelSpiegelauSchott Zwiesel
Oct 202580.8%6.4%8.1%2.6%1.3%0.83%
Nov 202586.8%4.1%4.9%2.7%0.77%0.77%
Dec 202587.9%3.7%4.7%2.2%0.78%0.78%
Jan 202681.1%6.5%8%2.4%0.88%1.1%
Feb 202680.9%7.5%6.8%2.9%0.84%1.1%
Mar 202681.4%7.5%6.4%2.7%1.1%0.84%
Apr 202680.5%7.3%8.2%2.1%1%0.82%
May 202683.5%5.4%7.2%2.2%0.7%0.9%
Jun 202679.9%7.3%8.5%2.3%0.82%1%
Jul 202680.5%7.8%7.8%1.9%1%1%
Aug 202679.3%9.4%6.5%2.8%1%1%
Sep 202679.7%7.8%7.4%2.8%1.3%1%

  1. 1.Swarovski

    79.7%

    Held 1st. 10.7K estimated branded searches, -0.65% vs prior month. Share +0.4 points.

  2. 2.Waterford

    7.8%

    Held 2nd. 1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  3. 3.Royal Doulton

    7.4%

    Held 3rd. 990 estimated branded searches, +12.5% vs prior month. Share +0.9 points.

  4. 4.Riedel

    2.8%

    Held 4th. 380 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Spiegelau

    1.3%

    Moved from 6th to 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.2 points.

  6. 6.Schott Zwiesel

    1%

    Moved from 5th to 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Royal Doulton and its closest rivals

Every comparison with Royal Doulton

13 comparisons

How has branded search demand for Royal Doulton changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Royal Doulton in New Zealand held steady at 1.1K.
  • Across the 12 months ending September 2026, Royal Doulton’s share of searches among champagne flutes brands in New Zealand decreased from 8.1% to 7.4%.
  • Across the 12 months ending September 2026, Royal Doulton’s share of searches among champagne flutes brands in New Zealand peaked at 8.5% in June 2026 and was lowest at 4.7% in December 2025.
  • Across the 12 months ending September 2026, Royal Doulton fell from 2nd to 3rd among champagne flutes brands in New Zealand.

How did search popularity change for New Zealand champagne flutes brands in September 2026?

4 changes

  1. In September 2026, Royal Doulton gained share of searches among champagne flutes brands in New Zealand, from 6.5% to 7.4%.

  2. In September 2026, Waterford lost share of searches among champagne flutes brands in New Zealand, from 9.4% to 7.8%.

  3. In September 2026, Spiegelau rose from 6th to 5th among champagne flutes brands in New Zealand.

  4. In September 2026, Schott Zwiesel fell from 5th to 6th among champagne flutes brands in New Zealand.

How are Royal Doulton’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Royal Doulton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bunnykins royal doulton
  • royal doulton
  • royal doulton 1815
  • royal doulton bowls
  • royal doulton china
  • royal doulton crockery
  • royal doulton figurines
  • royal doulton glassware
  • royal doulton outlets
  • royal doulton plates
  • royaldoulton
  • royaldoulton plates

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How the Brand Demand Index is measured

Where does Royal Doulton compete?

Royal Doulton is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dinnerware and tableware brands4th of 97%Show ranking
Champagne flutes brands3rd of 67.4%Shown above
Dinner set brands1st of 632%Show ranking
Creator with pink hair and a pink jacket

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