Brandwave

How popular isSwarovski?

In September 2026, people searched for Swarovski by name about 12,800 times in New Zealand, about the same as the previous year. These searches made up 79.7% of all New Zealand champagne flutes brand searches, placing Swarovski first out of six brands. When we asked both ChatGPT and Google AI Overviews about champagne flutes brands, Swarovski appeared in one of the five answers.

Search and AI answers in September 2026

Swarovski is the most searched of 6 competitors and not listed in any AI answer.

  1. SwarovskiShare of searches 79.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. WaterfordShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Royal DoultonShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RiedelShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. SpiegelauShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Swarovski was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Spiegelau2nd
  3. Schott Zwiesel3rd
  4. Waterford4th
  5. Swarovski–
  6. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Riedel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spiegelau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which champagne flutes brands compete with Swarovski?

Swarovski against champagne flutes brands in New Zealand, by month

Share of searches by month for Swarovski, Waterford, Royal Doulton, Riedel. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRoyal DoultonRiedelSpiegelauSchott Zwiesel
Oct 202580.8%6.4%8.1%2.6%1.3%0.83%
Nov 202586.8%4.1%4.9%2.7%0.77%0.77%
Dec 202587.9%3.7%4.7%2.2%0.78%0.78%
Jan 202681.1%6.5%8%2.4%0.88%1.1%
Feb 202680.9%7.5%6.8%2.9%0.84%1.1%
Mar 202681.4%7.5%6.4%2.7%1.1%0.84%
Apr 202680.5%7.3%8.2%2.1%1%0.82%
May 202683.5%5.4%7.2%2.2%0.7%0.9%
Jun 202679.9%7.3%8.5%2.3%0.82%1%
Jul 202680.5%7.8%7.8%1.9%1%1%
Aug 202679.3%9.4%6.5%2.8%1%1%
Sep 202679.7%7.8%7.4%2.8%1.3%1%

  1. 1.Swarovski

    79.7%

    Held 1st. 10.7K estimated branded searches, -0.65% vs prior month. Share +0.4 points.

  2. 2.Waterford

    7.8%

    Held 2nd. 1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  3. 3.Royal Doulton

    7.4%

    Held 3rd. 990 estimated branded searches, +12.5% vs prior month. Share +0.9 points.

  4. 4.Riedel

    2.8%

    Held 4th. 380 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Spiegelau

    1.3%

    Moved from 6th to 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.2 points.

  6. 6.Schott Zwiesel

    1%

    Moved from 5th to 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Swarovski and its closest rivals

Every comparison with Swarovski

21 comparisons

How has branded search demand for Swarovski changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Swarovski in New Zealand held steady at 12.8K.
  • Across the 12 months ending September 2026, Swarovski’s share of searches among champagne flutes brands in New Zealand decreased from 80.8% to 79.7%.
  • Across the 12 months ending September 2026, Swarovski’s share of searches among champagne flutes brands in New Zealand peaked at 87.9% in December 2025 and was lowest at 79.3% in August 2026.

How did search popularity change for New Zealand champagne flutes brands in September 2026?

4 changes

  1. In September 2026, Royal Doulton gained share of searches among champagne flutes brands in New Zealand, from 6.5% to 7.4%.

  2. In September 2026, Waterford lost share of searches among champagne flutes brands in New Zealand, from 9.4% to 7.8%.

  3. In September 2026, Spiegelau rose from 6th to 5th among champagne flutes brands in New Zealand.

  4. In September 2026, Schott Zwiesel fell from 5th to 6th among champagne flutes brands in New Zealand.

How are Swarovski’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Swarovski’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • swarovski
  • swarovski aus
  • swarovski bracelet
  • swarovski charms
  • swarovski crystals
  • swarovski earrings
  • swarovski jewelry
  • swarovski necklace
  • swarovski outlet
  • swarovski pendants
  • swarovski sale
  • swarovski swan necklace
  • swarovski tennis bracelet

Do you work for Swarovski? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Swarovski compete?

Swarovski is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Jewellery brands3rd of 1014.9%Show ranking
Jewellery charm brands2nd of 932.1%Show ranking
Binocular brands1st of 857.7%Show ranking
Champagne flutes brands1st of 679.7%Shown above
Creator with pink hair and a pink jacket

Is Swarovski your brand?

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