Brandwave

Jewellery brands in New Zealand:Which brands are most popular in search?

In August 2026, Pandora was the most searched among jewellery brands in New Zealand, with an estimated 54.5K branded searches and 56.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Pandora56.4%
  2. Swarovski24.4%
  3. Tiffany & Co.16.2%
  4. Meadowlark1.4%
  5. Mejuri0.96%
  6. Thomas Sabo0.64%

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Share of SearchLeaderboard

Compare the jewellery brands New Zealanders buy and gift. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jewellery brands in New Zealand, by month

Share of Search by month for Pandora, Swarovski, Tiffany & Co.. The figures are in the table below the chart.

View monthly share of search table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkMejuriThomas Sabo
Oct 202556.7%25.2%15.5%0.95%0.95%0.58%
Nov 202559.4%27.4%11%0.81%0.86%0.53%
Dec 202560.7%26.6%11%0.76%0.53%0.44%
Jan 202653.5%28.4%15.5%1.1%0.85%0.58%
Feb 202652.9%27.3%17%1.3%0.86%0.64%
Mar 202650.1%30.7%16.4%1.5%0.84%0.51%
Apr 202652.4%28.1%16.6%1.2%1%0.62%
May 202658.3%25.1%13.8%1.2%1.2%0.48%
Jun 202658.3%24.8%13.9%1.3%1.2%0.51%
Jul 202653.6%27%15.9%1.4%1.5%0.57%
Aug 202656.4%24.4%16.2%1.4%0.96%0.64%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Pandora

    56.4%

    held 1st · 54.5K estimated branded searches · +15.3% vs prior month · +2.8 points

  2. 2.Swarovski

    24.4%

    held 2nd · 23.6K estimated branded searches · -0.92% vs prior month · -2.6 points

  3. 3.Tiffany & Co.

    16.2%

    held 3rd · 15.6K estimated branded searches · +11.3% vs prior month · +0.2 points

  4. 4.Meadowlark

    1.4%

    moved from 5th to 4th · 1.3K estimated branded searches · +8.1% vs prior month · 0 points

  5. 5.Mejuri

    0.96%

    moved from 4th to 5th · 930 estimated branded searches · -27.3% vs prior month · -0.5 points

  6. 6.Thomas Sabo

    0.64%

    held 6th · 620 estimated branded searches · +24% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among jewellery brands in New Zealand?

In August 2026, Pandora was the most searched among jewellery brands in New Zealand, with an estimated 54.5K branded searches and 56.4% estimated Share of Search within this set. Swarovski is in 2nd place, 32 percentage points behind at 24.4% Share of Search.

New Zealand jewellery brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pandora56.7% → 56.4%60.7%Dec 202550.1%Mar 20261st
Swarovski25.2% → 24.4%30.7%Mar 202624.4%Aug 20262nd
Tiffany & Co.15.5% → 16.2%17%Feb 202611%Nov 20253rd
Meadowlark0.95% → 1.4%1.5%Mar 20260.76%Dec 20254th
Mejuri0.95% → 0.96%1.5%Jul 20260.53%Dec 20255th
Thomas Sabo0.58% → 0.64%0.64%Aug 20260.44%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand decreased from 25.2% to 24.4%.
  • Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand increased from 15.5% to 16.2%.
  • Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery brands in New Zealand peaked at 60.7% in December 2025 and was lowest at 50.1% in March 2026.
  • Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand peaked at 30.7% in March 2026 and was lowest at 24.4% in August 2026.
  • Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand peaked at 17% in February 2026 and was lowest at 11% in November 2025.
  • Across the 11 months ending August 2026, Pandora, Meadowlark, Mejuri and Thomas Sabo held steady: their estimated Share of Search among jewellery brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand jewellery brands in August 2026?

  1. In August 2026, Pandora gained estimated Share of Search among jewellery brands in New Zealand, from 53.6% to 56.4%.

  2. In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%.

  3. Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026.

  4. In August 2026, Meadowlark rose from 5th to 4th among jewellery brands in New Zealand.

  5. In August 2026, Mejuri fell from 4th to 5th among jewellery brands in New Zealand.

  6. Estimated monthly branded searches for Thomas Sabo in New Zealand rose 14.8% over 11 measured months, from 540 to 620 in August 2026.

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