Brandwave

How popular isMeadowlark in search?

In August 2026, there were an estimated 1.3K branded searches for Meadowlark in New Zealand which is up 52.3% over the last 11 months. Meadowlark holds 1.4% estimated Share of Search among New Zealand jewellery brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Pandora56.4%
  2. Swarovski24.4%
  3. Tiffany & Co.16.2%
  4. Meadowlark1.4%
  5. Mejuri0.96%
  6. Thomas Sabo0.64%
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Which jewellery brands compete with Meadowlark?

Meadowlark against jewellery brands in New Zealand, by month

Share of Search by month for Pandora, Swarovski, Tiffany & Co., Meadowlark. The figures are in the table below the chart.

View monthly share of search table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkMejuriThomas Sabo
Oct 202556.7%25.2%15.5%0.95%0.95%0.58%
Nov 202559.4%27.4%11%0.81%0.86%0.53%
Dec 202560.7%26.6%11%0.76%0.53%0.44%
Jan 202653.5%28.4%15.5%1.1%0.85%0.58%
Feb 202652.9%27.3%17%1.3%0.86%0.64%
Mar 202650.1%30.7%16.4%1.5%0.84%0.51%
Apr 202652.4%28.1%16.6%1.2%1%0.62%
May 202658.3%25.1%13.8%1.2%1.2%0.48%
Jun 202658.3%24.8%13.9%1.3%1.2%0.51%
Jul 202653.6%27%15.9%1.4%1.5%0.57%
Aug 202656.4%24.4%16.2%1.4%0.96%0.64%
Sep 2026——————

  1. 1.Pandora

    56.4%

    held 1st · 54.5K estimated branded searches · +15.3% vs prior month · +2.8 points

  2. 2.Swarovski

    24.4%

    held 2nd · 23.6K estimated branded searches · -0.92% vs prior month · -2.6 points

  3. 3.Tiffany & Co.

    16.2%

    held 3rd · 15.6K estimated branded searches · +11.3% vs prior month · +0.2 points

  4. 4.Meadowlark

    1.4%

    moved from 5th to 4th · 1.3K estimated branded searches · +8.1% vs prior month · 0 points

  5. 5.Mejuri

    0.96%

    moved from 4th to 5th · 930 estimated branded searches · -27.3% vs prior month · -0.5 points

  6. 6.Thomas Sabo

    0.64%

    held 6th · 620 estimated branded searches · +24% vs prior month · +0.1 points

Compare search popularity between Meadowlark and its closest rivals

How has branded search demand for Meadowlark changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Meadowlark in New Zealand rose from 880 to 1.3K.
  • Across the 11 months ending August 2026, Meadowlark’s estimated Share of Search among jewellery brands in New Zealand held steady, from 0.95% to 1.4%.

How did search popularity change for New Zealand jewellery brands in August 2026?

  1. In August 2026, Pandora gained estimated Share of Search among jewellery brands in New Zealand, from 53.6% to 56.4%.

  2. In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%.

  3. Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026.

  4. In August 2026, Meadowlark rose from 5th to 4th among jewellery brands in New Zealand.

  5. In August 2026, Mejuri fell from 4th to 5th among jewellery brands in New Zealand.

  6. Estimated monthly branded searches for Thomas Sabo in New Zealand rose 14.8% over 11 measured months, from 540 to 620 in August 2026.

Which designer jewellery brands compete with Meadowlark?

Meadowlark against designer jewellery brands in New Zealand, by month

Share of Search by month for Stolen Girlfriends Club, Zoe & Morgan, Bare Jewellery, Morris & Watson, Nick Von K, Meadowlark, Silk & Steel. The figures are in the table below the chart.

View monthly share of search table
MonthStolen Girlfriends ClubZoe & MorganBare JewelleryMorris & WatsonNick Von KMeadowlarkSilk & Steel
Oct 202518.5%21.3%14.5%26.2%11.1%3.4%5.1%
Nov 202521.8%29.4%21.2%9.6%10.7%3.1%4.1%
Dec 202522%24.9%15.7%16.1%12%4.2%5%
Jan 202617%20.7%12.5%33.7%8.9%3.7%3.5%
Feb 202614.9%17.5%11.6%38.1%9.8%4.2%4%
Mar 202619.1%24.3%18.6%21.2%8.9%3.9%4.1%
Apr 202620.6%22.5%13.4%17.8%13.9%5%6.9%
May 202622.3%20.9%15.4%16.3%13.3%5.5%6.2%
Jun 202626.5%16.1%20.9%15.7%11.3%5.2%4.3%
Jul 202622.1%28.7%12.9%13%13.8%5.5%4.1%
Aug 202626.6%20.6%16%13%12.9%6%4.9%
Sep 2026———————

  1. 1.Stolen Girlfriends Club

    26.6%

    moved from 2nd to 1st · 6K estimated branded searches · +20.9% vs prior month · +4.5 points

  2. 2.Zoe & Morgan

    20.6%

    moved from 1st to 2nd · 4.6K estimated branded searches · -28% vs prior month · -8.1 points

  3. 3.Bare Jewellery

    16%

    moved from 5th to 3rd · 3.6K estimated branded searches · +24.7% vs prior month · +3.1 points

  4. 4.Morris & Watson

    13%

    held 4th · 2.9K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Nick Von K

    12.9%

    moved from 3rd to 5th · 2.9K estimated branded searches · -6.2% vs prior month · -0.9 points

  6. 6.Meadowlark

    6%

    held 6th · 1.3K estimated branded searches · +8.1% vs prior month · +0.4 points

  7. 7.Silk & Steel

    4.9%

    held 7th · 1.1K estimated branded searches · +22% vs prior month · +0.9 points

Compare search popularity between Meadowlark and its closest rivals

How has branded search demand for Meadowlark changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Meadowlark’s estimated Share of Search among designer jewellery brands in New Zealand increased from 3.4% to 6%.
  • Across the 11 months ending August 2026, Meadowlark’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 6% in August 2026 and was lowest at 3.1% in November 2025.
  • Across the 11 months ending August 2026, Meadowlark rose from 7th to 6th among designer jewellery brands in New Zealand.

How did search popularity change for New Zealand designer jewellery brands in August 2026?

  1. In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.

  2. In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.

  3. In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.

  4. In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.

  5. In August 2026, Nick Von K lost estimated Share of Search among designer jewellery brands in New Zealand, from 13.8% to 12.9%.

  6. Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.

How is Meadowlark measured?

Brandwave collects information about searches that people make online using Meadowlark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • meadowlark bracelet
  • meadowlark charms
  • meadowlark earrings
  • meadowlark jewellery
  • meadowlark necklace
  • meadowlark rings

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How the Brand Demand Index is measured

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