Brandwave

How popular isSwarovski in search?

In August 2026, there were an estimated 23.6K branded searches for Swarovski in New Zealand which held steady over the last 11 months. Swarovski holds 24.4% estimated Share of Search among New Zealand jewellery brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Pandora56.4%
  2. Swarovski24.4%
  3. Tiffany & Co.16.2%
  4. Meadowlark1.4%
  5. Mejuri0.96%
  6. Thomas Sabo0.64%
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Which jewellery brands compete with Swarovski?

Swarovski against jewellery brands in New Zealand, by month

Share of Search by month for Pandora, Swarovski, Tiffany & Co.. The figures are in the table below the chart.

View monthly share of search table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkMejuriThomas Sabo
Oct 202556.7%25.2%15.5%0.95%0.95%0.58%
Nov 202559.4%27.4%11%0.81%0.86%0.53%
Dec 202560.7%26.6%11%0.76%0.53%0.44%
Jan 202653.5%28.4%15.5%1.1%0.85%0.58%
Feb 202652.9%27.3%17%1.3%0.86%0.64%
Mar 202650.1%30.7%16.4%1.5%0.84%0.51%
Apr 202652.4%28.1%16.6%1.2%1%0.62%
May 202658.3%25.1%13.8%1.2%1.2%0.48%
Jun 202658.3%24.8%13.9%1.3%1.2%0.51%
Jul 202653.6%27%15.9%1.4%1.5%0.57%
Aug 202656.4%24.4%16.2%1.4%0.96%0.64%
Sep 2026——————

  1. 1.Pandora

    56.4%

    held 1st · 54.5K estimated branded searches · +15.3% vs prior month · +2.8 points

  2. 2.Swarovski

    24.4%

    held 2nd · 23.6K estimated branded searches · -0.92% vs prior month · -2.6 points

  3. 3.Tiffany & Co.

    16.2%

    held 3rd · 15.6K estimated branded searches · +11.3% vs prior month · +0.2 points

  4. 4.Meadowlark

    1.4%

    moved from 5th to 4th · 1.3K estimated branded searches · +8.1% vs prior month · 0 points

  5. 5.Mejuri

    0.96%

    moved from 4th to 5th · 930 estimated branded searches · -27.3% vs prior month · -0.5 points

  6. 6.Thomas Sabo

    0.64%

    held 6th · 620 estimated branded searches · +24% vs prior month · +0.1 points

Compare search popularity between Swarovski and its closest rivals

How has branded search demand for Swarovski changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Swarovski in New Zealand held steady, from 23.3K to 23.6K.
  • Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand decreased from 25.2% to 24.4%.
  • Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand peaked at 30.7% in March 2026 and was lowest at 24.4% in August 2026.

How did search popularity change for New Zealand jewellery brands in August 2026?

  1. In August 2026, Pandora gained estimated Share of Search among jewellery brands in New Zealand, from 53.6% to 56.4%.

  2. In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%.

  3. Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026.

  4. In August 2026, Meadowlark rose from 5th to 4th among jewellery brands in New Zealand.

  5. In August 2026, Mejuri fell from 4th to 5th among jewellery brands in New Zealand.

  6. Estimated monthly branded searches for Thomas Sabo in New Zealand rose 14.8% over 11 measured months, from 540 to 620 in August 2026.

How is Swarovski measured?

Brandwave collects information about searches that people make online using Swarovski’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • swarovski
  • swarovski aus
  • swarovski bracelet
  • swarovski charms
  • swarovski com
  • swarovski crystals
  • swarovski earrings
  • swarovski gold bracelet
  • swarovski jewelry
  • swarovski near me
  • swarovski necklace
  • swarovski necklace tennis
  • swarovski nz
  • swarovski online
  • swarovski outlet
  • swarovski pendants
  • swarovski sale
  • swarovski shop near me
  • swarovski swan necklace
  • swarovski tennis bracelet

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How the Brand Demand Index is measured

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