Brandwave

How popular isThomas Sabo in search?

In August 2026, there were an estimated 620 branded searches for Thomas Sabo in New Zealand which is up 14.8% over the last 11 months. Thomas Sabo holds 0.64% estimated Share of Search among New Zealand jewellery brands and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Pandora56.4%
  2. Swarovski24.4%
  3. Tiffany & Co.16.2%
  4. Meadowlark1.4%
  5. Mejuri0.96%
  6. Thomas Sabo0.64%
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Which jewellery brands compete with Thomas Sabo?

Thomas Sabo against jewellery brands in New Zealand, by month

Share of Search by month for Pandora, Swarovski, Tiffany & Co., Thomas Sabo. The figures are in the table below the chart.

View monthly share of search table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkMejuriThomas Sabo
Oct 202556.7%25.2%15.5%0.95%0.95%0.58%
Nov 202559.4%27.4%11%0.81%0.86%0.53%
Dec 202560.7%26.6%11%0.76%0.53%0.44%
Jan 202653.5%28.4%15.5%1.1%0.85%0.58%
Feb 202652.9%27.3%17%1.3%0.86%0.64%
Mar 202650.1%30.7%16.4%1.5%0.84%0.51%
Apr 202652.4%28.1%16.6%1.2%1%0.62%
May 202658.3%25.1%13.8%1.2%1.2%0.48%
Jun 202658.3%24.8%13.9%1.3%1.2%0.51%
Jul 202653.6%27%15.9%1.4%1.5%0.57%
Aug 202656.4%24.4%16.2%1.4%0.96%0.64%
Sep 2026——————

  1. 1.Pandora

    56.4%

    held 1st · 54.5K estimated branded searches · +15.3% vs prior month · +2.8 points

  2. 2.Swarovski

    24.4%

    held 2nd · 23.6K estimated branded searches · -0.92% vs prior month · -2.6 points

  3. 3.Tiffany & Co.

    16.2%

    held 3rd · 15.6K estimated branded searches · +11.3% vs prior month · +0.2 points

  4. 4.Meadowlark

    1.4%

    moved from 5th to 4th · 1.3K estimated branded searches · +8.1% vs prior month · 0 points

  5. 5.Mejuri

    0.96%

    moved from 4th to 5th · 930 estimated branded searches · -27.3% vs prior month · -0.5 points

  6. 6.Thomas Sabo

    0.64%

    held 6th · 620 estimated branded searches · +24% vs prior month · +0.1 points

Compare search popularity between Thomas Sabo and its closest rivals

How has branded search demand for Thomas Sabo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thomas Sabo in New Zealand rose from 540 to 620.
  • Across the 11 months ending August 2026, Thomas Sabo’s estimated Share of Search among jewellery brands in New Zealand held steady, from 0.58% to 0.64%.

How did search popularity change for New Zealand jewellery brands in August 2026?

  1. In August 2026, Pandora gained estimated Share of Search among jewellery brands in New Zealand, from 53.6% to 56.4%.

  2. In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%.

  3. Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026.

  4. In August 2026, Meadowlark rose from 5th to 4th among jewellery brands in New Zealand.

  5. In August 2026, Mejuri fell from 4th to 5th among jewellery brands in New Zealand.

  6. Estimated monthly branded searches for Thomas Sabo in New Zealand rose 14.8% over 11 measured months, from 540 to 620 in August 2026.

How is Thomas Sabo measured?

Brandwave collects information about searches that people make online using Thomas Sabo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • thomas sabo
  • thomas sabo bracelet
  • thomas sabo charms
  • thomas sabo earrings
  • thomas sabo jewellery
  • thomas sabo near me
  • thomas sabo necklace
  • thomas sabo nz
  • thomas sabo online
  • thomassabo
  • thomassabo bracelet
  • thomassabo charms
  • thomassabo com
  • thomassabo earrings
  • thomassabo necklace

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How the Brand Demand Index is measured

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