Brandwave

How popular isPandora in search?

In August 2026, there were an estimated 54.5K branded searches for Pandora in New Zealand which held steady over the last 11 months. Pandora holds 56.4% estimated Share of Search among New Zealand jewellery brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Pandora56.4%
  2. Swarovski24.4%
  3. Tiffany & Co.16.2%
  4. Meadowlark1.4%
  5. Mejuri0.96%
  6. Thomas Sabo0.64%
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Which jewellery brands compete with Pandora?

Pandora against jewellery brands in New Zealand, by month

Share of Search by month for Pandora, Swarovski, Tiffany & Co.. The figures are in the table below the chart.

View monthly share of search table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkMejuriThomas Sabo
Oct 202556.7%25.2%15.5%0.95%0.95%0.58%
Nov 202559.4%27.4%11%0.81%0.86%0.53%
Dec 202560.7%26.6%11%0.76%0.53%0.44%
Jan 202653.5%28.4%15.5%1.1%0.85%0.58%
Feb 202652.9%27.3%17%1.3%0.86%0.64%
Mar 202650.1%30.7%16.4%1.5%0.84%0.51%
Apr 202652.4%28.1%16.6%1.2%1%0.62%
May 202658.3%25.1%13.8%1.2%1.2%0.48%
Jun 202658.3%24.8%13.9%1.3%1.2%0.51%
Jul 202653.6%27%15.9%1.4%1.5%0.57%
Aug 202656.4%24.4%16.2%1.4%0.96%0.64%
Sep 2026——————

  1. 1.Pandora

    56.4%

    held 1st · 54.5K estimated branded searches · +15.3% vs prior month · +2.8 points

  2. 2.Swarovski

    24.4%

    held 2nd · 23.6K estimated branded searches · -0.92% vs prior month · -2.6 points

  3. 3.Tiffany & Co.

    16.2%

    held 3rd · 15.6K estimated branded searches · +11.3% vs prior month · +0.2 points

  4. 4.Meadowlark

    1.4%

    moved from 5th to 4th · 1.3K estimated branded searches · +8.1% vs prior month · 0 points

  5. 5.Mejuri

    0.96%

    moved from 4th to 5th · 930 estimated branded searches · -27.3% vs prior month · -0.5 points

  6. 6.Thomas Sabo

    0.64%

    held 6th · 620 estimated branded searches · +24% vs prior month · +0.1 points

Compare search popularity between Pandora and its closest rivals

How has branded search demand for Pandora changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pandora in New Zealand held steady, from 52.4K to 54.5K.
  • Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery brands in New Zealand peaked at 60.7% in December 2025 and was lowest at 50.1% in March 2026.

How did search popularity change for New Zealand jewellery brands in August 2026?

  1. In August 2026, Pandora gained estimated Share of Search among jewellery brands in New Zealand, from 53.6% to 56.4%.

  2. In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%.

  3. Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026.

  4. In August 2026, Meadowlark rose from 5th to 4th among jewellery brands in New Zealand.

  5. In August 2026, Mejuri fell from 4th to 5th among jewellery brands in New Zealand.

  6. Estimated monthly branded searches for Thomas Sabo in New Zealand rose 14.8% over 11 measured months, from 540 to 620 in August 2026.

Which jewellery retailers compete with Pandora?

Pandora against jewellery retailers in New Zealand, by month

Share of Search by month for Michael Hill, Pandora, Pascoes, Lovisa, Stewart Dawsons, Walker & Hall, Goldmark, Partridge Jewellers. The figures are in the table below the chart.

View monthly share of search table
MonthMichael HillPandoraPascoesLovisaStewart DawsonsWalker & HallGoldmarkPartridge Jewellers
Oct 202524.6%21.3%25.2%14.7%4.7%5.3%1.7%2.5%
Nov 202525.7%25.9%22.9%13.7%4.2%4%1.9%1.7%
Dec 202523%26.7%25.9%12.7%4.2%4%2%1.4%
Jan 202626.1%22.2%22.5%15.2%5%4.8%1.9%2.3%
Feb 202628.9%20.7%23.4%13.6%4.5%5.1%1.7%2.1%
Mar 202626.5%21.6%21.5%15.3%5.1%5.7%1.7%2.9%
Apr 202628.3%20.6%22.7%14.2%4.8%5.2%1.8%2.3%
May 202625.7%25.8%22.5%12.6%4.2%4.9%1.8%2.4%
Jun 202624.3%26.9%21.4%14.3%4.7%4.7%1.5%2.2%
Jul 202624.2%24.1%22.8%15%4.9%4.8%1.8%2.4%
Aug 202626.4%24.2%23.4%13.1%4.4%4.3%2.1%2.1%
Sep 2026————————

  1. 1.Michael Hill

    26.4%

    held 1st · 59.5K estimated branded searches · +25.3% vs prior month · +2.2 points

  2. 2.Pandora

    24.2%

    held 2nd · 54.5K estimated branded searches · +15.3% vs prior month · +0.1 points

  3. 3.Pascoes

    23.4%

    held 3rd · 52.8K estimated branded searches · +17.9% vs prior month · +0.6 points

  4. 4.Lovisa

    13.1%

    held 4th · 29.6K estimated branded searches · +0.2% vs prior month · -1.9 points

  5. 5.Stewart Dawsons

    4.4%

    held 5th · 10K estimated branded searches · +3% vs prior month · -0.5 points

  6. 6.Walker & Hall

    4.3%

    held 6th · 9.7K estimated branded searches · +2.2% vs prior month · -0.5 points

  7. 7.Goldmark

    2.1%

    moved from 8th to 7th · 4.8K estimated branded searches · +38.2% vs prior month · +0.4 points

  8. 8.Partridge Jewellers

    2.1%

    moved from 7th to 8th · 4.8K estimated branded searches · +1.3% vs prior month · -0.3 points

Compare search popularity between Pandora and its closest rivals

How has branded search demand for Pandora changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery retailers in New Zealand increased from 21.3% to 24.2%.
  • Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery retailers in New Zealand peaked at 26.9% in June 2026 and was lowest at 20.6% in April 2026.
  • Across the 11 months ending August 2026, Pandora rose from 3rd to 2nd among jewellery retailers in New Zealand.

How did search popularity change for New Zealand jewellery retailers in August 2026?

  1. In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%.

  2. In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%.

  3. In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%.

  4. In August 2026, Walker & Hall lost estimated Share of Search among jewellery retailers in New Zealand, from 4.8% to 4.3%.

  5. In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%.

  6. In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.

How is Pandora measured?

Brandwave collects information about searches that people make online using Pandora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • bracelet gold pandora
  • childrens pandora bracelet
  • engagement rings pandora
  • engraved jewellery pandora
  • engraved pandora bracelet
  • pandora bracelet
  • pandora bracelet charms sale
  • pandora bracelet tennis
  • pandora charm bracelet
  • pandora charms
  • pandora charms in gold
  • pandora earrings
  • pandora jewellery
  • pandora jewelry promise rings
  • pandora necklace
  • pandora nz
  • pandora nz charms
  • pandora nz earrings
  • pandora rings
  • pandora rings gold
  • pandora sale rings
  • pandora silver rings
  • silver pandora bracelet

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How the Brand Demand Index is measured

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