How popular isPascoes in search?
In August 2026, there were an estimated 52.8K branded searches for Pascoes in New Zealand which is down 14.9% over the last 11 months. Pascoes holds 23.4% estimated Share of Search among New Zealand jewellery retailers and is ranked 3rd of 8 competitors for search popularity.
Michael Hill26.4%
Pandora24.2%
Pascoes23.4%
Lovisa13.1%
Stewart Dawsons4.4%
Walker & Hall4.3%
Goldmark2.1%
Partridge Jewellers2.1%
Follow Pascoes and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which jewellery retailers compete with Pascoes?
Share of Search by month for Michael Hill, Pandora, Pascoes, Lovisa, Stewart Dawsons, Walker & Hall, Goldmark, Partridge Jewellers. The figures are in the table below the chart.
View monthly share of search table
| Month | Michael Hill | Pandora | Pascoes | Lovisa | Stewart Dawsons | Walker & Hall | Goldmark | Partridge Jewellers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 21.3% | 25.2% | 14.7% | 4.7% | 5.3% | 1.7% | 2.5% |
| Nov 2025 | 25.7% | 25.9% | 22.9% | 13.7% | 4.2% | 4% | 1.9% | 1.7% |
| Dec 2025 | 23% | 26.7% | 25.9% | 12.7% | 4.2% | 4% | 2% | 1.4% |
| Jan 2026 | 26.1% | 22.2% | 22.5% | 15.2% | 5% | 4.8% | 1.9% | 2.3% |
| Feb 2026 | 28.9% | 20.7% | 23.4% | 13.6% | 4.5% | 5.1% | 1.7% | 2.1% |
| Mar 2026 | 26.5% | 21.6% | 21.5% | 15.3% | 5.1% | 5.7% | 1.7% | 2.9% |
| Apr 2026 | 28.3% | 20.6% | 22.7% | 14.2% | 4.8% | 5.2% | 1.8% | 2.3% |
| May 2026 | 25.7% | 25.8% | 22.5% | 12.6% | 4.2% | 4.9% | 1.8% | 2.4% |
| Jun 2026 | 24.3% | 26.9% | 21.4% | 14.3% | 4.7% | 4.7% | 1.5% | 2.2% |
| Jul 2026 | 24.2% | 24.1% | 22.8% | 15% | 4.9% | 4.8% | 1.8% | 2.4% |
| Aug 2026 | 26.4% | 24.2% | 23.4% | 13.1% | 4.4% | 4.3% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.4% | 59.5K | +25.3% | +2.2 points | |
| 2, held 2nd | 24.2% | 54.5K | +15.3% | +0.1 points | |
| 3, held 3rd | 23.4% | 52.8K | +17.9% | +0.6 points | |
| 4, held 4th | 13.1% | 29.6K | +0.2% | -1.9 points | |
| 5, held 5th | 4.4% | 10K | +3% | -0.5 points | |
| 6, held 6th | 4.3% | 9.7K | +2.2% | -0.5 points | |
| 7, moved from 8th to 7th | 2.1% | 4.8K | +38.2% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.1% | 4.8K | +1.3% | -0.3 pointsmoved from 7th to 8th |
26.4%
held 1st · 59.5K estimated branded searches · +25.3% vs prior month · +2.2 points
2.
Pandora24.2%
held 2nd · 54.5K estimated branded searches · +15.3% vs prior month · +0.1 points
3.
Pascoes23.4%
held 3rd · 52.8K estimated branded searches · +17.9% vs prior month · +0.6 points
4.
Lovisa13.1%
held 4th · 29.6K estimated branded searches · +0.2% vs prior month · -1.9 points
4.4%
held 5th · 10K estimated branded searches · +3% vs prior month · -0.5 points
4.3%
held 6th · 9.7K estimated branded searches · +2.2% vs prior month · -0.5 points
7.
Goldmark2.1%
moved from 8th to 7th · 4.8K estimated branded searches · +38.2% vs prior month · +0.4 points
2.1%
moved from 7th to 8th · 4.8K estimated branded searches · +1.3% vs prior month · -0.3 points
Compare search popularity between Pascoes and its closest rivals
How has branded search demand for Pascoes changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pascoes in New Zealand fell from 62K to 52.8K.
- Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand decreased from 25.2% to 23.4%.
- Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand peaked at 25.9% in December 2025 and was lowest at 21.4% in June 2026.
- Across the 11 months ending August 2026, Pascoes fell from 1st to 3rd among jewellery retailers in New Zealand.
How did search popularity change for New Zealand jewellery retailers in August 2026?
6 changes
In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%.
In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%.
In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%.
In August 2026, Walker & Hall lost estimated Share of Search among jewellery retailers in New Zealand, from 4.8% to 4.3%.
In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%.
In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.
How is Pascoes measured?
Brandwave collects information about searches that people make online using Pascoes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
28 branded search terms
- james pascoes
- pascoes
- pascoes bayfair
- pascoes black friday sale
- pascoes casio
- pascoes co nz
- pascoes diamond rings
- pascoes earrings
- pascoes engagement rings
- pascoes g shock
- pascoes gold rings
- pascoes gold sale
- pascoes jewellery
- pascoes jewellery sale
- pascoes mens rings
- pascoes near me
- pascoes northlands
- pascoes nz
- pascoes online
- pascoes queensgate
- pascoes rings
- pascoes sale
- pascoes seiko
- pascoes silver rings
- pascoes the base
- pascoes the crossing
- pascoes the jeweller
- pascoes the palms
Do you work for Pascoes? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pascoes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.