Brandwave

How popular isMichael Hill in search?

In August 2026, there were an estimated 59.5K branded searches for Michael Hill in New Zealand which held steady over the last 11 months. Michael Hill holds 26.4% estimated Share of Search among New Zealand jewellery retailers and is ranked 1st of 8 competitors for search popularity.

Share of Search, August 2026
  1. Michael Hill26.4%
  2. Pandora24.2%
  3. Pascoes23.4%
  4. Lovisa13.1%
  5. Stewart Dawsons4.4%
  6. Walker & Hall4.3%
  7. Goldmark2.1%
  8. Partridge Jewellers2.1%
Michael Hill website (opens in a new tab)

Follow Michael Hill and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which jewellery retailers compete with Michael Hill?

Michael Hill against jewellery retailers in New Zealand, by month

Share of Search by month for Michael Hill, Pandora, Pascoes, Lovisa, Stewart Dawsons, Walker & Hall, Goldmark, Partridge Jewellers. The figures are in the table below the chart.

View monthly share of search table
MonthMichael HillPandoraPascoesLovisaStewart DawsonsWalker & HallGoldmarkPartridge Jewellers
Oct 202524.6%21.3%25.2%14.7%4.7%5.3%1.7%2.5%
Nov 202525.7%25.9%22.9%13.7%4.2%4%1.9%1.7%
Dec 202523%26.7%25.9%12.7%4.2%4%2%1.4%
Jan 202626.1%22.2%22.5%15.2%5%4.8%1.9%2.3%
Feb 202628.9%20.7%23.4%13.6%4.5%5.1%1.7%2.1%
Mar 202626.5%21.6%21.5%15.3%5.1%5.7%1.7%2.9%
Apr 202628.3%20.6%22.7%14.2%4.8%5.2%1.8%2.3%
May 202625.7%25.8%22.5%12.6%4.2%4.9%1.8%2.4%
Jun 202624.3%26.9%21.4%14.3%4.7%4.7%1.5%2.2%
Jul 202624.2%24.1%22.8%15%4.9%4.8%1.8%2.4%
Aug 202626.4%24.2%23.4%13.1%4.4%4.3%2.1%2.1%
Sep 2026————————

  1. 1.Michael Hill

    26.4%

    held 1st · 59.5K estimated branded searches · +25.3% vs prior month · +2.2 points

  2. 2.Pandora

    24.2%

    held 2nd · 54.5K estimated branded searches · +15.3% vs prior month · +0.1 points

  3. 3.Pascoes

    23.4%

    held 3rd · 52.8K estimated branded searches · +17.9% vs prior month · +0.6 points

  4. 4.Lovisa

    13.1%

    held 4th · 29.6K estimated branded searches · +0.2% vs prior month · -1.9 points

  5. 5.Stewart Dawsons

    4.4%

    held 5th · 10K estimated branded searches · +3% vs prior month · -0.5 points

  6. 6.Walker & Hall

    4.3%

    held 6th · 9.7K estimated branded searches · +2.2% vs prior month · -0.5 points

  7. 7.Goldmark

    2.1%

    moved from 8th to 7th · 4.8K estimated branded searches · +38.2% vs prior month · +0.4 points

  8. 8.Partridge Jewellers

    2.1%

    moved from 7th to 8th · 4.8K estimated branded searches · +1.3% vs prior month · -0.3 points

Compare search popularity between Michael Hill and its closest rivals

How has branded search demand for Michael Hill changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Michael Hill in New Zealand held steady, from 60.5K to 59.5K.
  • Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand increased from 24.6% to 26.4%.
  • Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand peaked at 28.9% in February 2026 and was lowest at 23% in December 2025.
  • Across the 11 months ending August 2026, Michael Hill rose from 2nd to 1st among jewellery retailers in New Zealand.

How did search popularity change for New Zealand jewellery retailers in August 2026?

  1. In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%.

  2. In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%.

  3. In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%.

  4. In August 2026, Walker & Hall lost estimated Share of Search among jewellery retailers in New Zealand, from 4.8% to 4.3%.

  5. In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%.

  6. In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.

How is Michael Hill measured?

Brandwave collects information about searches that people make online using Michael Hill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

30 branded search terms

  • michael hill
  • michael hill au
  • michael hill botany
  • michael hill charm
  • michael hill earrings
  • michael hill engagement rings
  • michael hill jewellery
  • michael hill lynnmall
  • michael hill near me
  • michael hill north west
  • michael hill northlands
  • michael hill nz
  • michael hill online
  • michael hill palms
  • michael hill queen st
  • michael hill richmond
  • michael hill rings
  • michael hill sales
  • michael hill shop
  • michael hill st lukes
  • michael hill sylvia park
  • michael hill the base
  • michael hill the palms
  • michaelhill
  • michaelhill co nz
  • michaelhill earrings
  • michaelhill jewellery
  • michaelhill nz
  • michaelhill rings
  • sir michael hill

Do you work for Michael Hill? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Michael Hill your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record