Brandwave

Jewellery retailers in New Zealand:Which brands are most popular in search?

In August 2026, Michael Hill was the most searched among jewellery retailers in New Zealand, with an estimated 59.5K branded searches and 26.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Michael Hill26.4%
  2. Pandora24.2%
  3. Pascoes23.4%
  4. Lovisa13.1%
  5. Stewart Dawsons4.4%
  6. Walker & Hall4.3%
  7. Goldmark2.1%
  8. Partridge Jewellers2.1%

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Share of SearchLeaderboard

Compare the jewellery stores New Zealanders buy engagement rings, watches and gifts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jewellery retailers in New Zealand, by month

Share of Search by month for Michael Hill, Pandora, Pascoes, Lovisa, Stewart Dawsons, Walker & Hall, Goldmark, Partridge Jewellers. The figures are in the table below the chart.

View monthly share of search table
MonthMichael HillPandoraPascoesLovisaStewart DawsonsWalker & HallGoldmarkPartridge Jewellers
Oct 202524.6%21.3%25.2%14.7%4.7%5.3%1.7%2.5%
Nov 202525.7%25.9%22.9%13.7%4.2%4%1.9%1.7%
Dec 202523%26.7%25.9%12.7%4.2%4%2%1.4%
Jan 202626.1%22.2%22.5%15.2%5%4.8%1.9%2.3%
Feb 202628.9%20.7%23.4%13.6%4.5%5.1%1.7%2.1%
Mar 202626.5%21.6%21.5%15.3%5.1%5.7%1.7%2.9%
Apr 202628.3%20.6%22.7%14.2%4.8%5.2%1.8%2.3%
May 202625.7%25.8%22.5%12.6%4.2%4.9%1.8%2.4%
Jun 202624.3%26.9%21.4%14.3%4.7%4.7%1.5%2.2%
Jul 202624.2%24.1%22.8%15%4.9%4.8%1.8%2.4%
Aug 202626.4%24.2%23.4%13.1%4.4%4.3%2.1%2.1%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Michael Hill

    26.4%

    held 1st · 59.5K estimated branded searches · +25.3% vs prior month · +2.2 points

  2. 2.Pandora

    24.2%

    held 2nd · 54.5K estimated branded searches · +15.3% vs prior month · +0.1 points

  3. 3.Pascoes

    23.4%

    held 3rd · 52.8K estimated branded searches · +17.9% vs prior month · +0.6 points

  4. 4.Lovisa

    13.1%

    held 4th · 29.6K estimated branded searches · +0.2% vs prior month · -1.9 points

  5. 5.Stewart Dawsons

    4.4%

    held 5th · 10K estimated branded searches · +3% vs prior month · -0.5 points

  6. 6.Walker & Hall

    4.3%

    held 6th · 9.7K estimated branded searches · +2.2% vs prior month · -0.5 points

  7. 7.Goldmark

    2.1%

    moved from 8th to 7th · 4.8K estimated branded searches · +38.2% vs prior month · +0.4 points

  8. 8.Partridge Jewellers

    2.1%

    moved from 7th to 8th · 4.8K estimated branded searches · +1.3% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among jewellery retailers in New Zealand?

In August 2026, Michael Hill was the most searched among jewellery retailers in New Zealand, with an estimated 59.5K branded searches and 26.4% estimated Share of Search within this set. Pandora is in 2nd place, 2.2 percentage points behind at 24.2% Share of Search.

New Zealand jewellery retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Michael Hill24.6% → 26.4%28.9%Feb 202623%Dec 20252nd → 1st
Pandora21.3% → 24.2%26.9%Jun 202620.6%Apr 20263rd → 2nd
Pascoes25.2% → 23.4%25.9%Dec 202521.4%Jun 20261st → 3rd
Lovisa14.7% → 13.1%15.3%Mar 202612.6%May 20264th
Stewart Dawsons4.7% → 4.4%5.1%Mar 20264.2%May 20266th → 5th
Walker & Hall5.3% → 4.3%5.7%Mar 20264%Dec 20255th → 6th
Goldmark1.7% → 2.1%2.1%Aug 20261.5%Jun 20268th → 7th
Partridge Jewellers2.5% → 2.1%2.9%Mar 20261.4%Dec 20257th → 8th

Each finding as a sentence

  • Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand increased from 24.6% to 26.4%.
  • Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery retailers in New Zealand increased from 21.3% to 24.2%.
  • Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand decreased from 25.2% to 23.4%.
  • Across the 11 months ending August 2026, Lovisa’s estimated Share of Search among jewellery retailers in New Zealand decreased from 14.7% to 13.1%.
  • Across the 11 months ending August 2026, Walker & Hall’s estimated Share of Search among jewellery retailers in New Zealand decreased from 5.3% to 4.3%.
  • Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand peaked at 28.9% in February 2026 and was lowest at 23% in December 2025.
  • Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery retailers in New Zealand peaked at 26.9% in June 2026 and was lowest at 20.6% in April 2026.
  • Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand peaked at 25.9% in December 2025 and was lowest at 21.4% in June 2026.
  • Across the 11 months ending August 2026, Lovisa’s estimated Share of Search among jewellery retailers in New Zealand peaked at 15.3% in March 2026 and was lowest at 12.6% in May 2026.
  • Across the 11 months ending August 2026, Walker & Hall’s estimated Share of Search among jewellery retailers in New Zealand peaked at 5.7% in March 2026 and was lowest at 4% in December 2025.
  • Across the 11 months ending August 2026, Partridge Jewellers’ estimated Share of Search among jewellery retailers in New Zealand peaked at 2.9% in March 2026 and was lowest at 1.4% in December 2025.
  • Across the 11 months ending August 2026, Michael Hill rose from 2nd to 1st among jewellery retailers in New Zealand.
  • Across the 11 months ending August 2026, Pandora rose from 3rd to 2nd among jewellery retailers in New Zealand.
  • Across the 11 months ending August 2026, Pascoes fell from 1st to 3rd among jewellery retailers in New Zealand.
  • Across the 11 months ending August 2026, Stewart Dawsons rose from 6th to 5th among jewellery retailers in New Zealand.
  • Across the 11 months ending August 2026, Walker & Hall fell from 5th to 6th among jewellery retailers in New Zealand.
  • Across the 11 months ending August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.
  • Across the 11 months ending August 2026, Partridge Jewellers fell from 7th to 8th among jewellery retailers in New Zealand.

How did search popularity change for New Zealand jewellery retailers in August 2026?

  1. In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%.

  2. In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%.

  3. In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%.

  4. In August 2026, Walker & Hall lost estimated Share of Search among jewellery retailers in New Zealand, from 4.8% to 4.3%.

  5. In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%.

  6. In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.

  7. In August 2026, Partridge Jewellers fell from 7th to 8th among jewellery retailers in New Zealand.

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